Company

The people
powering retail loyalty

Born from retail, we're on a mission to bring retailers and customers closer together. Learn about our values, our journey, and the people leading the way.

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Trusted
We believe in honesty, openness, and trust in people.
Shaking hands
Collaborative
We achieve more together - and enjoy winning as a team.
Heart in hand
Humble Professional
We take our work seriously, but never ourselves.
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Accountable
We take ownership and act - it's always our responsibility.
Partying
Fun
We create impact, and we have fun doing it.
Serving customers

For retailers by retailers

Retail is our DNA. We've lived the journey, and we bring the insights and experience to help you succeed. 


Our platform - built with retailers, for retailers - empowers you to engage customers wherever they are, in-store or at home. It's flexible, scalable, and designed to adapt as consumer behaviours evolve.

With Lobyco, you can unlock new revenue streams, commercialise media channels, and create more value for shoppers through stronger partnerships and smarter engagement.

Company meeting

Coop Denmark: From analogue to digital loyalty leader

With 1,000 stores and a 30% market share, Coop Denmark is one of Denmark’s largest grocery retailers. More than five years ago, they began transforming from an analog membership organisation into a digital frontrunner. Today, with Lobyco, they run Denmark's largest membership programme. 


Their app now engages 1.8M+ users, delivering a 14% uplift in customer spend and 765k monthly active users. Constantly innovating, Coop is extending its loyalty platform beyond its own stores to help other retailers strengthen customer relationships and boost repeat purchases.

14%

increase in customer spend after adopting the app

882k

monthly active users

Leading with Retail DNA

Behind Lobyco is a leadership team shaped by decades of retail experience and united by a passion for transforming customer loyalty.