The people
behind the magic

We're experts in helping grocery retailers connect with their customers through omnichannel promotions & loyalty propositions.
Read on to learn more about our values, the history of Lobyco and meet our Executive Team

We trust in people, honesty and openness
We do better as a team, and it’s more fun to win together
Humble Professional
We take our work seriously but not ourselves
We act when we see an issue – it’s not someone else's problem
We want to have fun!

For retailers by retailers

Grocery retail is our DNA. We have lived the journey you are about to embark on both personally and with other grocery retailers, with lots of learnings to share.

We know how to influence the behaviours of consumers through our best-in-class platform, to provide them with relevant engagement at home and in-store. The platform, as well as our team, is flexible and will enable retailers to test, learn, modify & expand in line with the changing behaviours of consumers.

With Lobyco’s platform, retailers can commercialize media channels and create new revenue streams. With partnerships and vendor agreements, the value proposition for the consumer increases leading to more engagement and more traffic to stores – this is the power of the customer experience ecosystem

Our Partnership with Coop Denmark

With 1,000 stores and a market share of c. 30%, Coop Denmark is one of Denmark’s largest grocery retailers.Coop started their transformation from an analog member organisation to a digital frontrunner more than 5 years ago. With Lobyco’s assistance, they now run the largest membership program in Denmark.

They are constantly innovating their app which caters not only for their own 1.8 million+ users, but now also to other retailers that want to increase customer loyalty and boost repeat purchases from their customers.


increase in customer spend after adopting the app


monthly active users

Executive Management team

Behind Lobyco is a dedicated team with many years of experience within retail

Ready to build personalised loyalty experiences?