"As Marketeers, we are always challenged so hard on showing return on investment, and that is not always easy to do. But this partnership with Lobyco is really going to make that direct link between what we deliver to our customers, and the impact that it actually makes."

When we researched the market and looked at what Lobyco has to offer, it was the perfect solution to what our members had asked for. Everything that is in the toolkit is exactly what our members wanted. It's been a brilliant collaboration with like-minded people and like-minded solutions.

We chose to collaborate with Lobyco as we are a hypermarket and grocery retailer organisation, and one of Lobyco’s expertises is developing very strong loyalty programmes across different continents. We want to enhance the customer experiences and to drive our growth even further.

In its plans to create a digital ecosystem that may drive more customers to its stores, the network is happy to have joined efforts with Lobyco and acknowledges the progress made so far.

Our experience working with Lobyco has been very positive, and we have loved the approach of starting the partnership in an agile way... the whole project, from deciding our partner to enrolling the app, has taken less than a year. I believe that is because we found our best fit - a partner that has already proven their worth, understanding our business having come out of a grocery retailer themselves.”

“We chose Lobyco because we were looking for someone that we could align with, not just functionally and technically, but also culturally. Their heritage is from a cooperative, so they understand us as a cooperative ourselves.”