White papers & Guides

As retail customer expectations continue to rise, loyalty matters more than ever. Brands must embrace the key tenets of modern loyalty strategies to engage with customers in the ways they deserve. Then, they can pursue the game-changers that will turn loyalty

European grocers and supermarkets have long grappled with whether to adeopt an Everyday Low Price (EDLP) strategy or invest in loyalty, but this choice, often portrayed as a binary one, no longer reflects the reality of how consumers shop. Today's shoppers

There is no denying the effects of a digital ecosystem. Retailers now have the chance to reach consumers at home, on the move, or when they’re shopping in store. Building a direct relationship with customers through relevant, personalised communication, at a

Retailers gather a wealth of customer data from sales and performance to supply chain and customer metrics, from POS and ERP to CRM systems. Yet while data is richer and more plentiful than ever, personalisation still often feels random and inconsistent.

Loyalty programs is not new. After all, 90% of enterprise retailers offer loyalty programs and 55% of customers shop with points to save money. We, at Lobyco, tried to dig deeper and found out, that many of the grocers and their customers aren’t happy with

In today’s fast-paced, choice-saturated retail environment, loyalty is no longer just about points and promotions. Shoppers expect more — not just rewards for their purchases but recognition, relevance, and real connections. Transactional loyalty has value

An in-depth look at the grocery industry in the United States, featuring topics including gamification, personalization, and artificial intelligence.In the summer of 2024, Lobyco connected with more than 2,100 grocery consumers across the United States to

With the surge in retail media, grocery retailers and advertisers are increasingly leveraging mobile applications to captivate consumers and fuel revenue growth. This paper unveils the substantial benefits of mobile apps and delivers a strategic roadmap for

Today, it is widely accepted that a successful loyalty programme needs to pull several levers and that one size does not fit all. Different retailers, markets, cultures, target audiences and competitors create a variety of contexts that play a pivotal part in