Lobyco’s Insights

Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes

Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any

Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or

Traditional loyalty programmes are no longer enough to drive engagement. Shoppers are bombarded with loyalty options from competitors, and as a retailer, you need to offer something extra. With the rise of mobile, there are plenty of opportunities to make

Loyalty programmes generate more customer data than almost any other part of retail operations. But most loyalty managers cannot access it without going through someone else first. What revenue would the business lose if the loyalty programme stopped

Today's shoppers expect grocery shopping to fit seamlessly into their busy lives. They want quick solutions, simple tools, and personalised connections across every channel. Retailers that focus on making shopping easy, convenient, and connected will earn

In the competitive grocery retail market, a loyalty programme alone is not enough. Shoppers expect more than just a plastic card or a basic points system. They want personalised experiences, tailored rewards, and incentives that truly matter to them. Grocery

Retailers today are under pressure from all sides. Customers expect promotions to feel relevant. Marketing teams are asked to drive spend and visits more efficiently, and loyalty programmes are expected to deliver measurable growth, not just engagement. At

I spent most of my high school days glued to a computer screen playing video games. What kept me coming back each time was the feeling that progression gave me. The satisfaction of getting better, of unlocking the next level, of finally mastering a section I

What NRF APAC told us about the future of retail We had a fantastic time at NRF APAC in Singapore. Connecting with retailers and partners truly inspired us and confirmed us in the direction we are moving in with Lobyco Nexus. Having our great partners from

Every promotional mechanic in retail loyalty is built on a calculated assumption: that the offer, game prize, or bonus voucher will return more than it costs. While the assumption is usually reasonable, it's never guaranteed. Challenges are the exception of

Marketing teams already know what great loyalty looks like. The challenge has always been getting there, and for most retailers, the gap is not capability or data. It is timing. A campaign that takes three days to build, segment, and deploy is structurally