Lobyco's Insights

For many retail marketers, a single campaign still means working across multiple tools. A promotion is planned in one place, loyalty mechanics are set up in another, and email communication is handled somewhere else — often requiring the same audiences to be rebuilt and coordinated more than once.

Running from 17–24 December, the Profi Christmas Advent Calendar has become a beloved annual tradition for shoppers.

The future of retail engagement is defined by intelligent, automated journeys that adapt to customer behaviour in real time. Many retailers want to move in this direction but face structural barriers: fragmented tools, duplicated workflows, and manual processes that make automation feel out of reach

Building on last year’s success, Foodstuffs and Lobyco are once again partnering to make the festive season more rewarding, engaging, and fun for New World shoppers.

Retail marketers are operating in a world where speed, relevance, and efficiency are essential for creating loyalty and driving measurable impact. Yet many teams still work across disconnected tools that force them to rebuild logic, maintain manual segment lists, and jump between systems.

With strong above-the-line support, engaging in-app experiences, and compelling daily offers, Calgary Co-op is well-positioned for another successful Christmas season.

Welcome to our 2025 series: Winning Christmas. Throughout the Christmas season, we’ll spotlight some of our retail partners and show how they’re using digital loyalty, gamification, and personalised offers. First up, let's dive into Central Co-op's plans for winning Christmas.

For years, loyalty marketing has focused on segmentation and relevance – finding the right audience and crafting the right message. But in today’s fast-moving world, that’s no longer enough.

As retail customer expectations continue to rise, loyalty matters more than ever. Brands must embrace the key tenets of modern loyalty strategies to engage with customers in the ways they deserve.