Grocery retailers can now turn their loyalty programs into self-sustaining assets! Learn how to leverage mobile apps, advertiser funding, and digital engagement to reduce costs and boost customer loyalty. This article outlines practical strategies for enhancing digital features and using customer data for targeted marketing, ensuring your loyalty program pays for itself. As retailers increasingly adopt digital-first approaches, understanding these methods becomes crucial for maintaining a competitive edge.

For an in-depth look at these strategies, read the full article by Anders Mittag, our Chief Commercial Officer, here.