Lobyco Expands into Asia with INSCALE Partnership and New Hub in Kuala Lumpur

October 23, 2025
5
min read
Lobyco Asia Loyalty Promotions Hub

Lobyco is delighted to announce our expansion into Asia through a strategic partnership with INSCALE, marking an important milestone in our global growth journey. As we continue to experience rising demand across the APAC region, this move strengthens our ability to serve customers across time zones.

A Strategic Step to Support Global Growth

With our new hub in Kuala Lumpur, Malaysia, we are extending our global footprint to better meet the needs of our regional clients and to support continued growth across Asia. This expansion is a key step in realising our follow-the-sun operating model, ensuring that our teamscan deliver seamless support and collaboration, no matter where our customer sare located.

“We have chosen to place the hub in Kuala Lumpur, Malaysia, for several reasons — first and foremost to better serve our customers in the region and to expand our footprint here. Malaysia sits in an ideal time zone, bridging our main hubs in Europe with our customers’ timezones across the region.”


— Søren Westh, VP of Integrations, Lobyco

Why Kuala Lumpur

Kuala Lumpur offers a strategic location and excellent time zone alignment that will enable us to enhance support for our regional clients. The new hub will act as a bridge between our European teams and our growing customer base in Asia, reinforcing the collaboration and responsiveness our partners have come to expect.

Partnering with INSCALE

Our collaboration with INSCALE is key to establishing a strong foundation in the region. Their local expertise, experience in building global technology teams, and operational excellence make them an ideal partner as we scale up our presence and capabilities across Asia.

Looking Ahead

This partnership and expansion represent an exciting next step for Lobyco. We are committed to being closer to our customers, strengthening our global operations, and building innovative solutions that help retailers and brands connect with their communities — across every corner of the world.

We are excited to take this next step together with INSCALE, bringing Lobyco even closer to our clients across APAC.

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