How Can Loyalty Apps Nurture Belonging?

August 5, 2025
5
min read
Loyalty Retail Personalisation Gamification

The success of a loyalty app today requires looking beyond simple metrics. It’s not just about bigger baskets or increased visit frequency; it’s about how the experience makes customers feel.

Brands that offer experiential perks, emotional touchpoints, and rewards that make customers feel genuinely valued are more likely to build lasting, loyal communities.

Read the full article with our Head of Customer Success, Susie Middlemiss, here.

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