Lobyco Nexus

The foundation for intelligent loyalty and promotion management

Loyalty only works if it reaches the till, the app and everything in between. Every channel runs on the same member profile and the same balance, and reacts to what a member does the moment they do it.

Lobyco Nexus at the centre of a diagram, taking data from surrounding retail systems and delivering bonus, offers, wallet, the mobile app and app communications

Trusted by industry-leading retailers worldwide

An engine built for personalisation and real-time engagement at scale

The end-to-end platform to orchestrate campaigns, understand performance and personalise with
data and AI. Build a flow once and it runs across your whole member base, turning every activity
into measurable business impact.

How Lobyco Nexus works

Loyalty & Rewards

Turn every purchase into a lasting relationship

Flexible incentive design

Bonus, tiering and partner benefits combine in one programme, so you can reward spend, visits and milestones however you choose.

Recognition members can feel

Give members a status worth chasing, benefits that arrive the moment they earn it, and better treatment the higher they climb.

Everywhere, the instant it happens

Earn, tier upgrades and partner rewards land at the till, in the app and online, with nothing waiting for tomorrow.

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Promotions & Gamification

Turn everyday shopping into engagement, bigger baskets, and repeat visits

Every type of promotion, one engine

Offers, challenges and games combine into one toolbox of incentives, so any campaign you can picture can run.

Gamification that earns engagement

Create engagement and excitement in the moment with gamified promotions and use experiential loyalty mechanics to make every purchase build towards your business goals.

Tailored to how each member shops

Run a promotion broadly, or let AI match it to each member's own behaviour, and the same engine does both.

Orchestration & Real-Time

Create engaging customer journeys across every channel in real-time

No-code campaign orchestration

Connect promotions, communications and customer segments into sophisticated journeys, then save the best flows as templates to use them again and again.

Reacts to customer behaviour in real-time

Engage your members in the moments that matter by responding to their behaviour as it happens. Automated journeys reduce manual scheduling work while increasing the impact of your campaigns.

Measure every step live

See how many members reached each step of a journey, so you can tell exactly where to reengage.

A targeted mix and match category campaign: RFM segments for big baskets and potentials receive a mix and match offer, and a completed purchase triggers a push message and a personalised challenge
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AI-Powered Personalisation

Hyper personalisation at the scale of millions

The right offer, member by member

AI matches each member with the offer, game or reward most likely to work for them.

Audiences that build themselves

AI assembles the right audience automatically, so nobody is hand-cutting segments before every campaign.

You keep the guardrails

You set the margin, budget and eligibility limits. AI only chooses inside them.

Insights & Intelligence

Turn loyalty data into loyalty strategy

Performance visibility where the team already works

Keep a holistic view of your programme's health and campaign engagement to connect your loyalty investments to real business impact.

AI Genie is your data analysis colleague

Ask a question in plain language and get a clear answer back in seconds, with the visuals to back it up.

Deep member understanding through intelligence

Explore which incentives move which members and continuously optimise how you engage them.

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Branded App Experience

Put rewards in every customer's pocket

A branded app your members recognise

Bring rewards, offers, bonus and games into one seamless experience in your own brand, linked to e-commerce and campaign pages.

Reach members with flexible communication formats

Use banners, feeds, prompts and push notifications set up in the same orchestration tool, tailored by behaviour, preference or location.

White-label and easy to launch

Delivered ready to run and simple to manage, so you stay close to your customers every day without building an app of your own.

Certified composable technology

Built to connect with your tech stack

API-first and partner agnostic, so Nexus connects to the point of sale, e-commerce platform, CDP and comms tools you already have rather than replacing them. Modular, so you can start with one part and add the rest.

PCI-DSS compliantISAE 3000 third-party assurance reportMACH Alliance member
The visual connects inbound tale flows from member data,  product catalogue, eCommerce, CRM/CDP, Point of Sale and Partner services flowing into Lobyco Nexus. Lobyco Nexus then outputs campaigns like offers, games, challenges and bonus across channels like the app and sends it back as output feedback to the input marketing stack

FAQs

Ready to build
personalised loyalty experiences?