Lobyco Nexus
The foundation for intelligent loyalty and promotion management
Loyalty only works if it reaches the till, the app and everything in between. Every channel runs on the same member profile and the same balance, and reacts to what a member does the moment they do it.
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Trusted by industry-leading retailers worldwide
An engine built for personalisation and real-time engagement at scale
The end-to-end platform to orchestrate campaigns, understand performance and personalise with
data and AI. Build a flow once and it runs across your whole member base, turning every activity
into measurable business impact.
How Lobyco Nexus works
Turn every purchase into a lasting relationship
Flexible incentive design
Bonus, tiering and partner benefits combine in one programme, so you can reward spend, visits and milestones however you choose.
Recognition members can feel
Give members a status worth chasing, benefits that arrive the moment they earn it, and better treatment the higher they climb.
Everywhere, the instant it happens
Earn, tier upgrades and partner rewards land at the till, in the app and online, with nothing waiting for tomorrow.
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Turn everyday shopping into engagement, bigger baskets, and repeat visits
Every type of promotion, one engine
Offers, challenges and games combine into one toolbox of incentives, so any campaign you can picture can run.
Gamification that earns engagement
Create engagement and excitement in the moment with gamified promotions and use experiential loyalty mechanics to make every purchase build towards your business goals.
Tailored to how each member shops
Run a promotion broadly, or let AI match it to each member's own behaviour, and the same engine does both.
Create engaging customer journeys across every channel in real-time
No-code campaign orchestration
Connect promotions, communications and customer segments into sophisticated journeys, then save the best flows as templates to use them again and again.
Reacts to customer behaviour in real-time
Engage your members in the moments that matter by responding to their behaviour as it happens. Automated journeys reduce manual scheduling work while increasing the impact of your campaigns.
Measure every step live
See how many members reached each step of a journey, so you can tell exactly where to reengage.
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Hyper personalisation at the scale of millions
The right offer, member by member
AI matches each member with the offer, game or reward most likely to work for them.
Audiences that build themselves
AI assembles the right audience automatically, so nobody is hand-cutting segments before every campaign.
You keep the guardrails
You set the margin, budget and eligibility limits. AI only chooses inside them.
Turn loyalty data into loyalty strategy
Performance visibility where the team already works
Keep a holistic view of your programme's health and campaign engagement to connect your loyalty investments to real business impact.
AI Genie is your data analysis colleague
Ask a question in plain language and get a clear answer back in seconds, with the visuals to back it up.
Deep member understanding through intelligence
Explore which incentives move which members and continuously optimise how you engage them.
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Put rewards in every customer's pocket
A branded app your members recognise
Bring rewards, offers, bonus and games into one seamless experience in your own brand, linked to e-commerce and campaign pages.
Reach members with flexible communication formats
Use banners, feeds, prompts and push notifications set up in the same orchestration tool, tailored by behaviour, preference or location.
White-label and easy to launch
Delivered ready to run and simple to manage, so you stay close to your customers every day without building an app of your own.
Built to connect with your tech stack
API-first and partner agnostic, so Nexus connects to the point of sale, e-commerce platform, CDP and comms tools you already have rather than replacing them. Modular, so you can start with one part and add the rest.


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