Simon Kennedy joined Foodstuffs North Island in April 2019 as Chief Digital Officer, and has a big role in implementing the new partnership between Lobyco and Foodstuffs.
“We want to offer a great experience across all our channels at all times, meeting our customers wherever they are. This is about us earning their trust so we can give back to them in terms of a more relevant, engaging experience. This approach not only benefits our customers but also reinforces our commitment to them—and that is what loyalty is all about.”
Dominic Quin is Foodstuffs NZ Group General Manager leading the national Marketing, Brandin gand Communications department, serving both Foodstuffs North Island and Foodstuffs South Island.
"One of our challenges was that our member-owners didn’t have the ability to connect with their customers through digital channels and engage at key decision-making moments for the customer. Now, with this new platform, our members can connect directly with our customers."
Simon Kennedy
CDO, Foodstuffs North Island
Foodstuffs were founded in 1922 and is New Zealand’s largest Grocery Retailer owned by the retailers’ cooperatives Foodstuffs North Island Limited and Foodstuffs South Island Limited. Together, the two cooperatives collectively control an estimated 53% of the New Zealand grocery market with various franchises, where local grocers own and operate every one of their stores.
Foodstuffs were looking to take full ownership over their own proprietary loyalty program in a rewards & benefits program, launching the New World proposition, wanting to talk to their customers when it matters the most. Foodstuffs has very distinctive brands with very different needs in the market, so this new partnership allows Foodstuffs to enhance the customer experience through the application and through customer solutions.
Dominic Quin is Foodstuffs NZ Group General Manager leading the national Marketing, Brandin gand Communications department, serving both Foodstuffs North Island and Foodstuffs South Island.
Simon Kennedy joined Foodstuffs North Island in April 2019 as Chief Digital Officer, and has a big role in implementing the new partnership between Lobyco and Foodstuffs.
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