Groceries and games can be a winning combo for boosting customer loyalty, Samkaup has found. Samkaup scored a big win with its recent addition of in-app games, like spin-to-win, that give loyalty members the chance to win free products as prizes when that week’s game becomes available.
The gamification has created a new retail media revenue stream for Samkaup, which operates numerous grocery banners such as Krambúðin and Nettó. Participating brands can choose which type of game matches their product offerings and then provide free goods as prizes. After people win a product, they tend to keep buying it, said Gunnur Líf Gunnarsdóttir, executive director of retail operations at Samkaup.
Read the full piece in Grocery Dive, here.
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