Calgary Co-op is rebuilding and digitizing its loyalty program to enhance customer engagement and provide personalized experiences. The updated program includes new features such as gamification, personalized offers, and improved app functionality, all designed to leverage customer data for more effective marketing. These innovations aim to increase member loyalty and deliver greater value to customers through a seamless digital platform.
For a deeper dive into Calgary Co-op's loyalty program transformation, read the full Q&A here.
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