Lobyco, the global leader in grocery loyalty programs, announced a new 5-year partnership with Central Co-op, to relaunch their Membership proposition with new capabilities including a new Membership-facing app. Central Co-op is one of the UK’s biggest cooperatives, running a network of 250 stores, with 181 Funeral and 6 florists, while 18 stores sell fuel. Central Co-op will use the new partnership to better serve its members by rethinking their digital presence, creating loyalty with simplified rewards, improving value, and taking member engagement to another level with several new mobile app features.
Central Co-op is a cooperative owned and democratically controlled by its members. The aim of this new partnership is to get its members and customers even closer to the business, as they are the heart of everything.
Charlotte Castille, Head of Membership, Brand & Marketing:
"We’re proud to partner with a fellow co-op to showcase the power of collaborative co-operation, especially in the UN International Year of Co-operatives. Our Membership proposition has been designed by Members, for Members, through an extensive period of research and engagement. We’re excited to be launching something new in the UK, giving our Members more control over their Rewards – it’s a great way for us to bring to life meaningful and active Member ownership".
Ole Buch, Chief Executive Officer:
“We are delighted to work with such a forward-thinking retailer who is truly dedicated to its purpose of driving a sustainable society for all its members. By combining Central Co-op’s strength of membership and purpose with Lobyco’s technological capability we are excited to bring a compelling new membership experience to the UK.”
Anders Mittag, Chief Commercial Officer:
“We are very excited about this partnership with Central Co-op, a cooperative that truly values its members and customers at the heart of its business. At Lobyco, we bring our global expertise in loyalty programs to the table, offering tools and technologies that will transform Central Co-op’s digital engagement, while Central Co-op’s strong community focus and cooperative model will provide valuable insights and a rich foundation for our solutions. This partnership is a perfect alignment of Lobyco’s technological capabilities with Central Co-op’s commitment to serving and empowering its members“.
About Lobyco:
Lobyco builds engaging loyalty, promotions and checkout propositions for retailers around the world. The company’s versatile and valuable marketing tool kit powers targeted and personalised customer engagement, unlocking superior experiences that keep shoppers coming back for more. Lobyco’s solutions are enriched by gamification, continuity and self-checkout to ensure the customer remains at the centre of the relationship. With grocery clients in North America, EMEA and APAC, Lobyco is precisely tailored to work with grocers, grow their share of wallet and unlock new revenue streams.
