Loyalty Amidst Economic Uncertainty

As inflation looms on, consumer spending habits change. With that, shoppers are more likely to gravitate toward retailers that offer the best value for their money, but from a retailer’s perspective, achieving profitable loyalty can be a challenge. While it may seem like there is value in offering deep discounts to attract customers to opt into programs, a common roadblock amongst retailers is finding a way to balance margins alongside those discounts customers love.

Join industry expert, David Ciancio, and Lobyco CCO, Anders Mittag, as they share their insights & experience, so retailers can build both profitable and loyal relationships with their shoppers.

• Understand the role a loyalty program plays in the lives of shoppers, with focus on how inspiring and rewarding/recognising can pay dividends in building a relationship

• Hear practical examples from a grocery retail strategist on how to protect sales and balance margins

• Discover ways retailers can use messaging to their advantage in building relationships, including personalization

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