Lobyco, the global leader in grocery loyalty programs, today announced a new 5-year partnership with Foodstuffs, New Zealand's largest grocery retailer, to launch an in-house, reward and currency-based loyalty programme across all New World stores. With a network of over 140 stores throughout New Zealand, New World will use the programme to better serve its customers by simplifying rewards, improving transparency around value, and enhancing customer engagement through several new mobile app features.
The new rewards currency replaces the previous coalition points-based scheme with a more straightforward system where every dollar spent earns New World Dollars, making it easy for customers to track and redeem rewards. Lobyco will manage the administration of this new programme, seamlessly integrating with New World’s point of sale and e-commerce platforms, as well as its already well-established New World app.
"As a cooperative with deep roots in New Zealand, we wanted to deliver value back to New Zealanders with a simple customer rewards experience," said Dominic Quin, Group General Manager, Foodstuffs Marketing & Media. "Our partnership with Lobyco will give us the ability to better understand our customers, tailor experiences and benefits that reflect their needs, and provide transparency through a simple loyalty conversion."
“We are proud to support Foodstuffs, a globally recognised retailer with world famous banners like New World, PAK’nSAVE, and Four Square, in delivering a rewards and benefits programme that puts customer experience first,” said Jan Madsen, Chief Executive Officer at Lobyco. “By leveraging our deep understanding of retail and cooperative models, we will provide Foodstuffs’ New World banner with a scalable solution that not only simplifies rewards but also bolsters their ability to drive meaningful experiences for their customers."
"These new advancements to the Clubcard programme are just the beginning,” said Simon Kennedy, Chief Digital Officer at Foodstuffs North Island. “We are excited to grow our partnership with Lobyco and leverage its extensive retail expertise while continuously introducing innovative experiences that we believe will bring everyday value to our customers and stores.”
Foodstuffs is expected to add several more digital experiences to the new programme over the coming months.
For more information about Lobyco and its solutions, please visit www.lobyco.com.
About Lobyco:
Lobyco builds engaging loyalty, promotions and checkout propositions for retailers around the world. The company’s versatile and valuable marketing toolkit powers targeted and personalized customer engagement, unlocking superior experiences that keep shoppers coming back for more. Lobyco’s solutions are enriched by gamification, continuity and self-checkout to ensure the customer remains at the centre of the relationship. With grocery clients in North America, EMEA and APAC, Lobyco is precisely tailored to work with grocers, grow their share of wallet and unlock new revenue streams.
