Lobyco featured in Gartner’s Market Guide for Loyalty Program Vendors

June 24, 2025
5
min read
Gartner Market Guide Loyalty Program Vendor
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We are very excited to be included in Gartner’s 2025Market Guide for Loyalty Program Vendors.

Gartner is a world-leader in research, insights, guidance, and advisory, so for us being included into the Market Guide is a big acknowledgment for the daily work we are doing in partnership with our clients.

 

The partnership with our clients to getting acknowledged

We are daily working with our clients to provide a personalised customer engagement solution for retailers around the world. Our goal is to deliver seamless promotion management, and enhanced loyalty programmes – not just for our clients – but with our clients. So, being mentioned and included into Gartner’s Market Guide is a huge milestone and acknowledgement for our daily work on maximising loyalty offers – from points and discounts to personalised challenges and gamified incentives. We are continuously trying to push the bar on what is possible in the digital loyalty and promotions landscape for retailers.

 

What to know About the Gartner Market Guide for Loyalty Program Vendors

The Gartner Market Guide for Loyalty Program Vendors is a go-to resource for organisations evaluating loyalty technology solutions. Rather than ranking providers, the guide offers a strategic snapshot of the loyalty tech landscape, perfect for decision-makers looking to invest in or upgrade their loyalty capabilities.

This comprehensive guide helps brands understand:

·      Emerging trends transforming the loyalty space

·      Must-have capabilities in modern loyalty platforms

·      Notable vendors driving innovation

The 2025 Market Guide reveals a loyalty ecosystem that’s evolving fast. While budgets for loyalty programmes are holding steady, expectations around performance, personalisation, and data-driven insights are rapidly rising. So, we are proud to included into this years Market Guide as a Loyalty Program Vendor, and we can't wait to keep pushing the limits on how to enhance customer retention in todays digital age.  

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