• A mobile app delivers significant lifts in turnover, visits and average customer spend. On average, turnover is seen to increase by 14% after large-scale app adoption.
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• Personalized offers drive business value: Consumers spend 20% more in weeks they activate a personalized offer compared to weeks they use the app without activating a personalized offer.
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• Gamification creates value for suppliers: Winners spend 115% more on campaign products after a games campaign.
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There is no denying the effects of a digital ecosystem. Retailers now have the chance to reach consumers at home, on the move, or when they’re shopping in store. Building a direct relationship with customers through relevant, personalised communication, at a time that suits them, is the key to unlocking a prosperous digital relationship.
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In this white paper, we delve deeper into the emerging trends for grocery retailers, and why a digital ecosystem is imperative in today’s world to win & engage with customers.