Retailers should be aware of the four key trends shaping modern retail.
Shoppers expect recognition, relevance, and real connections.
Transactional loyalty is the backbone, emotional loyalty is the secret sauce.
How to find the right balance? Download our Playbook to find out!
In today’s fast-paced, choice-saturated retail environment, loyalty is no longer just about points and promotions. Shoppers expect more — not just rewards for their purchases but recognition, relevance, and real connections.
Transactional loyalty has value and is the backbone of most loyalty programmes. But today’s retailers must create something different: a secret sauce that keeps customers coming back even when competitors offer more. And that sauce is emotional loyalty. In addition to understanding the importance of emotional loyalty, retailers should be aware of the four key trends shaping it in modern retail. What’s more, they must know how to balance transactional and emotional loyalty. With this knowledge, retailers can establish strong, lasting, and fulfilling relationships with their customers.
In Loyal Hearts, Loyal Wallets, you can gather valuable insights from our experience on how to obtain a succesful loyalty programme in the modern digital landscape.
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