This week we brought our fantastic customers together for our regular Product Community, focused on one of the strongest levers in loyalty: Bonus. Simple on the surface, but incredibly powerful, flexible, motivating, and proven to drive real behaviour change. Timely too, with the Club+ launch from Foodstuffs in New Zealand this week. A big thank you to Anders Pold for sharing the context, execution and early results behind Coop Denmark’s shift to 5% Bonus on Fruit & Veg — a bold move with clear impact. Watch the combined recording of the sessions, here.