Data Insights

Insights Overview

The Insights Overview gives you a daily -refreshed snapshot of your loyalty programme's health and campaign activity, in one place within Lobyco Nexus. It replaces the need to pull separate reports to answer the most common operational questions about how your programme is performing.

Insights AI Genie

AI Genie lets you explore your loyalty data by asking questions in plain language — no SQL or technical knowledge required. It is available under the Insights tab in the admin tool and runs on a curated dataset from your Lobyco setup, covering purchases, members, stores, and promotions. Rather than waiting on your data or analytics team, you can get answers in seconds, directly from the platform where you run your campaigns.

Orchestration

Real-Time Orchestration with Event Blocks

Lobyco Nexus campaigns can now start or continue based on customer and activity events. Instead of relying only on scheduled runs, you can build flows that trigger the moment something relevant happens, no manual intervention needed. Supported events: Customer sign-up · Challenge completed · Game won · Game lost · Offer assigned – with more activities to come in 2026.

Outbound CDP Activity

Lobyco Nexus can now send data to external systems in real time as part of a campaign flow. When a customer triggers an event, the Outbound API block sends data directly to your CRM, CDP, or any other connected tool, allowing the customer journey to continue beyond Nexus into the broader set of tools you use.

List view filter improvements

The campaign list view now supports filtering by author and specific campaign elements, making it faster to find and manage the activities and campaigns you are looking for across what can be long and growing lists.

Promotions

Tiered Offers

Two new offer mechanics are now available in Nexus, allowing you to reward customers with increasing discounts as they spend or buy more, applied either at basket level or at product and category level.

Offer statistics

Offer activity performance is now available directly on the activity. A statistics tooltip has been added to each Offer activity, showing key metrics including assigned, activated, and redeemed counts alongside basket metrics; average, minimum, and maximum basket value, and total value.

Assign and Delete member coupons

It is now possible to manually assign or delete coupons for individual members directly in the Lobyco Member Management tool.

What it solves

•  Handling missing rewards quickly: If a member did not receive a coupon they were entitled to, due to a technical issue or any other reason, support teams can assign it directly, resolving the issue without delays or workarounds.
• Correcting mistakes and managing exceptions: If a coupon was assigned incorrectly, or in cases of suspected fraud, it can be revoked immediately, giving support teams the control they need to handle exceptions as they arise.
  ‍

Mobile App

Redesigned Bonus view

The Bonus Page has received a visual update, giving members a cleaner and more engaging view of their bonus balance and earnings history. What was previously a simple list of figures has been redesigned into visual breakdowns. The update also introduces Reserved Bonus, allowing bonus earned in one period to become redeemable in a later one, turning high-spend periods into a driver of future footfall.