Product Release Q4, 2025

Data sharing packages

We’ve improved how Lobyco shares data with customers to make it easier to use, more stable, and better aligned with real business needs.

Instead of technical tables, data is now delivered in logical, business-oriented packages—with clear explanations built in.

You can opt between the Data Essentials version with daily updates, and for use cases that need fresher data, Data Premium offers hourly refreshes.  

The result is less maintenance, fewer surprises, and data that’s easier to understand and trust.

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Communications

Email is now a native channel in the Lobyco Platform.

Instead of managing email in a separate tool, you can now orchestrate email alongside  in-app communication and promotions — all from the same place.

Emails can be customized with the same customer data and orchestration logic as the rest of the activities, making them part of coordinated customer journeys rather than isolated messages.

This means more relevant communication, less data syncing, and stronger campaigns that combine messaging and customer value.

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Unified Campaign Management

Segmentation, promotions, communications, and orchestration now live in a single campaign experience.

All campaign types can be created and managed on the same canvas—and viewed through canvas, list, or calendar views, depending on how your team works.

This removes silos between orchestrations, promotions, and communication, and gives teams a clear overview of what’s running, when it’s running, and how everything fits together.

To support the transition, we’ve added an in-platform guided tour to help teams get started quickly.

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Promotions

You can now create challenges that track purchases made with a specific payment method — such as bonus, cash, card or other.

Customers complete the challenge over one or multiple transactions and receive a reward once the goal is reached.

This makes it easier to influence payment behaviour and to drive adoption of digital and loyalty-based payments through engaging rewards.

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Bonus Rewards Redemption Windows

Bonus earned through games and challenges can now have a fixed redemption window and expire after a defined period, for example 7 days, or on a fixed expiration date. Bulk-imported bonus rewards can also be configured with an expiration date.​

What it solves:​

• Allows retailers to create time-bound incentives that encourage customers to act quickly and turn rewards intostore visits and purchases​
• Rewards Expiration creates urgency and motivates customers to return to the store within a defined time window, increasing redemption rates and driving incremental visits.​
• Gives retailers better control over reward liability by defining how long bonus remains available, while still delivering a positive customer experience.​