Personalisation has been part of retail conversations for years. But for many retailers, it has remained more ambition than reality — limited by data silos, manual segmentation, and campaigns that still treat customers as broad groups rather than individuals.
AI is changing that. Not by adding complexity, but by making personalisation practical, scalable, and measurable.
At Lobyco, we see AI-powered personalisation as a way to move beyond mass promotions and towards meaningful value creation — for both retailers and customers. One capabilitiy in particular illustrates this shift: 1:1 Personal Offers.
Today’s customers expect brands to understand them. They notice when offers feel generic — and they reward retailers who get relevance right with higher engagement, stronger loyalty, and increased spend.
The challenge is scale. Retailers manage thousands of products and millions of customers, each with different needs, habits, and price sensitivities. Traditional segmentation can’t keep up.
This is where AI becomes a true enabler. By learning from real behaviour and predicting future intent, AI allows retailers to deliver relevance automatically — without adding operational burden.
1:1 Personal Offers takes personalisation all the way down to the individual level, creating true 1:1 experiences that boosts loyalty by rewarding each customer with unique, behaviour-driven offers at scale.
Using Lobyco’s AI algorithm, 1:1 Personal Offers match promotions to each customer’s unique behaviour, preferences, and purchase patterns. Every customer receives a different offer highly relevant to the specific one.
And the impact is tangible.
Retailers using 1:1 Personal Offers see customers spend 18% more in the weeks following activation. Not because of deeper discounts, but because the offers are genuinely relevant.
Just as importantly, 1:1 Personal Offers are designed to be easy to set up and manage. AI handles complexity behind the scenes, allowing marketers to focus on strategy while still delivering personalised experiences at scale.
The result is loyalty that competitors can’t easily replicate — because it’s built on individual relationships, not generic campaigns.
AI-driven personalisation is not about sending more offers. It’s about sending fewer, better ones.
With Precision Rewards and 1:1 Personal Offers, retailers can:
Together, these capabilities show how AI can move personalisation from theory to everyday execution — driving measurable results while building stronger, longer-lasting customer relationships.
In a market where relevance defines loyalty, AI is no longer optional. It’s the foundation for the next generation of retail engagement.
