.png)
Running loyalty and campaigns across multiple banners doesn’t have to mean complexity, parallel setups, or fragmented customer experiences. With Lobyco Nexus, retailers can run one connected loyalty ecosystem from a single platform, where campaigns, rewards, and promotions are easily activated across and within individual banners, or even at local store level, as part of standard campaign setup. The result? A simpler day-to-day setup for marketers, and a more coherent and valuable loyalty experience for customers.
Retail groups with multiple banners often face a familiar dilemma. On one hand, they want to strengthen loyalty at group level and create shared value across the business. On the other hand, each banner has its own brand, positioning, and customer expectations that need to be reflected in campaigns and rewards. Too often, this leads to separate loyalty programmes, duplicated campaign setups, and disconnected customer experiences.
At the core of Lobyco Nexus is the ability to run one coherent loyalty structure across multiple banners while maintaining full control over where and how initiatives are activated. In practice, this means campaigns, rewards, and promotions are set up once, and marketers simply choose whether they should run across all banners, within a specific banner, or at chain or store level as part of standard campaign setup.
Campaigns can be launched across all banners to support group-level loyalty, targeted to a specific banner to reinforce its positioning, or activated at chain level within a banner when local relevance matters. This flexibility is built into the platform as standard. Marketers don’t need custom configurations or workarounds to support different scenarios — they simply decide the scope of each initiative as part of campaign setup. The result is a loyalty programme that feels unified, but never rigid.
From a marketer perspective, the value is immediate. Instead of managing parallel loyalty setups across banners, teams work from one platform with a shared overview of campaigns, rewards, and promotions across the entire business. This central orchestration reduces coordination overhead and removes the need to duplicate work for each banner.
Because everything lives in one place, execution becomes faster. Launching a campaign across the organisation no longer requires multiple setups or cross-team alignment meetings. At the same time, marketers gain a clear overview of what is running where, making it easier to maintain consistency without forcing uniformity.
Over time, this also translates into lower operational cost. Running one loyalty setup instead of several reduces platform overhead, maintenance effort, and the day-to-day complexity of managing multiple programmes and apps. The organisation becomes more agile, without sacrificing control.
For customers, the benefits show up as simplicity and value. Instead of navigating fragmented loyalty programmes tied to individual banners, they experience one coherent loyalty proposition across the retailer group. Loyalty feels familiar and recognisable, even as they move between banners.
Shared rewards and bonus structures play a key role here. When customers earn and use rewards across multiple banners, the perceived value increases significantly. Loyalty is no longer limited to a single store brand but spans everyday shopping across the group.
The app experience reinforces this sense of connection. Customers can easily compare offers, challenges, and promotions across banners, discover where the best value is, and switch seamlessly between store overviews — all while staying within one loyalty universe. This creates a more intuitive experience for shoppers who naturally move across banners in their daily lives.
The value of a connected multi-banner setup is not theoretical. Coop Denmark demonstrates a great case on how this approach works in practice, at national scale and within a complex retail organisation.
Coop runs the largest membership programme in Denmark with Lobyco, and the Coop app is the most popular loyalty app in the country, with approximately 880,000 monthly active users. Four distinct banners are connected through one app, one loyalty setup, and one shared bonus and reward structure.
Campaigns are managed centrally in Lobyco Nexus, while activation happens both across all banners and within individual banners or chains. Customers can move seamlessly between banners while remaining loyal to the cooperative as a whole, rather than being forced to choose between competing loyalty programmes.
The Coop case validates that multi-banner complexity doesn’t need to result in fragmentation. With the right platform, it becomes a strategic advantage allowing retailers to combine scale, flexibility, and a stronger loyalty proposition for both marketers and customers.
Multi-banner retail doesn’t have to mean choosing between centralisation and flexibility. Lobyco Nexus shows that it’s possible to have both: one connected loyalty experience that is easy to manage, scalable across the business, and intuitive for customers.
By bringing campaigns, rewards, and promotions together in one platform and allowing activation across banners, within banners, or at chain level — retailers can simplify operations while strengthening loyalty across the entire group. What once felt complex becomes connected, flexible, and built for growth.
