For many retail marketers, a single campaign still means working across multiple tools. A promotion is planned in one place, loyalty mechanics are set up in another, and email communication is handled somewhere else — often requiring the same audiences to be rebuilt and coordinated more than once. Keeping offers, messages, and timing aligned quickly becomes manual work rather than campaign execution.
With Email now available directly in Lobyco Nexus, that fragmentation disappears, allowing campaigns to be planned and activated from a single place.
Email becomes the first non-app communication channel natively embedded in Nexus, giving marketers a way to reach members in their inbox while staying fully connected to loyalty and promotions.
One campaign plan — activated across channels
When Email lives inside the same platform as loyalty and promotions, campaign planning changes fundamentally.
The same targeting, segmentation, and orchestration logic that already powers app campaigns can now be used to execute email communication. A campaign is planned once and activated consistently across email, push, and in-app placements, without rebuilding audiences or duplicating logic in separate tools.
That consistency ensures members experience a single, coherent campaign — not disconnected messages across channels.
Reach beyond the app without losing relevance
Apps are central to loyalty engagement, but they are not always the first touchpoint every day.
Email extends campaign reach to members who may not open the app frequently, while still maintaining the precision of loyalty-driven targeting. Retailers can use Email both for broad campaign communication — such as newsletters, seasonal promotions, or campaign announcements — and for more targeted, automated messaging triggered by customer behaviour or lifecycle moments.
Whether it’s welcoming new members, recognising a birthday, re-engaging inactive customers, or reminding members about an ongoing challenge, Email becomes a way to move customers forward in their loyalty journey — not just inform them.
A smoother way to build and activate email campaigns
Because Email is built directly into the Nexus admin tool, creating and managing email communication becomes a natural part of campaign execution. Marketers can design and edit email content using flexible layout options, preview the result directly in the editor, and refine messaging without switching tools or handing work off to other systems.
Once the content is ready, Email is activated like any other campaign activity — placed into the orchestration flow, connected to the right audience or trigger, and scheduled alongside offers, challenges, and rewards. This gives marketing teams a more fluid way of working: less time coordinating formats and execution, and more time creating communication that is timely, visually appealing, and directly connected to campaign outcomes.
A new opportunity for retail media
Email also opens a valuable channel for retail media. As a high-visibility, high-engagement format, Email allows retailers to offer supplier-funded placements that feel relevant rather than intrusive. Brand activations, product highlights, and category features can be targeted using first-party loyalty data and measured against concrete outcomes — from offer activation to incremental spend.
Email, fully connected to loyalty
By making Email part of Nexus, Lobyco strengthens the platform as a unified foundation for loyalty, promotions, and communication.
Retailers gain greater reach, more relevant engagement, and simpler operations — without adding another system to the marketing stack.
