Lobyco Nexus for Finance
Every campaign comes back with a number
Loyalty is one of the lines in the marketing budget that can prove its own return. Spend, visit frequency and basket size are measured per identified member, against a control group. Lobyco Nexus is built to be defended in budget season.
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What retailers achieve with Lobyco
12x
sales uplift per $1 invested in challenges
10:1
sales-to-cost ratio on basket bonus campaigns
15–25%
of marketing budget funded by suppliers in mature programmes
Trusted by industry-leading retailers worldwide
Finance teams choose Lobyco Nexus because the return is modelled on their numbers and proven at every stage
An ROI model built on your data and agreed before contract.
Campaigns can be run against a control group, so uplift is measured.
Supplier funding and retail media reduce the net cost of the line.
Bonus, expiry and redemption behaviour forecast from live programmes at scale.
Phased scope with proof required at each step, so spend follows evidence.
The return shows up in margin, not only in sales
Retailers see an average 12x sales uplift for every $1 invested in challenges, and Profi's basket bonus campaigns run at a 10:1 sales-to-cost ratio.
Sales uplift is the easy number. The one a CFO asks for is what happens after the discount. At Coop Denmark, gross profit is up 6% once discount cost is accounted for, and members spend 18% more in the weeks after activating a personalised offer.
Uplift measured against a control group on every campaign
Results reported as spend, frequency and basket, per identified member
Margin impact reported after discount cost, not before
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The programme pays part of its own invoice
The licence fee is fixed for the length of the contract. It does not rise as the programme grows, and there is no cost per member.
Against that, mature grocery loyalty programmes fund 15 to 25% of their marketing budget through supplier contributions. Suppliers pay for access to identified customers because the results are measurable at category level. At Profi, challenges and games are entirely supplier-funded.
Fixed licence fee, no cost per member
Supplier funding and retail media offsetting programme cost
Category-level measurement, so the income is bankable rather than indicative
Every channel reports into the same set of numbers
One platform reads every till, app and online basket against the same member profile. That is what makes a campaign result attributable rather than estimated, and it is why there is one system to licence instead of several.
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Answer the liability question before your auditors ask it
Points liability sits on your balance sheet, and most loyalty suppliers do not raise it. Expiry rules, communication and booster mechanics let you manage the provision deliberately and convert it into store visits on your timing.
Profi introduced currency expiry two years into their programme, supported by app, online and in-store communication. It retrieved 34% of the loyalty currency provision while affecting 14% of the expected user base. Bonus balances also behave predictably: members burn 62% more bonus in the week before payday than the week after.
Expiry and booster mechanics that clear ageing liability on your timing
Redemption behaviour forecast from live programmes at scale
Independently audited and PCI certified, with security and governance documented for procurement
The latest loyalty and cost insights for finance teams
Dive into programme economics, points liability, and the build-versus-buy question, with what we have learned running loyalty at scale.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
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Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
A loyalty and promotions platform is the system a retailer uses to reward customers and run offers from one place, rather than stitching together a points engine, a promotions tool and a campaign system. It holds the member data, decides who gets what, and delivers it to the till, the app and every other channel. Lobyco Nexus does all of that in one no-code platform.
No. Nexus is API-first and modular, connecting to your CRM or CDP, e-commerce, point of sale, payments and identity systems through standard APIs. It runs alongside what you already have rather than replacing it.
A plug-in app usually just tracks a points balance. Nexus is a full orchestration and personalisation engine: it decides which game, reward or offer each member should get, allocates it in real time, and reports on what it returned.
Yes. Nexus is modular, so you can start with one part of the platform, such as promotions or analytics, and add the rest as your programme grows.
Lobyco Nexus is built for grocery and retail marketing and loyalty teams, and is trusted by leading grocers and co-ops including Coop, Profi, Tokmanni, Foodstuffs and Calgary Co-op.
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