Lobyco Nexus for Finance
Every campaign comes back with a number
Loyalty is one of the lines in the marketing budget that can prove its own return. Spend, visit frequency and basket size are measured per identified member, against a control group. Lobyco Nexus is built to be defended in budget season.
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What retailers achieve with Lobyco
Trusted by industry-leading retailers worldwide
Finance teams choose Lobyco Nexus because the return is modelled on their numbers and proven at every stage
An ROI model built on your data and agreed before contract.
Campaigns can be run against a control group, so uplift is measured.
Supplier funding and retail media reduce the net cost of the line.
Bonus, expiry and redemption behaviour forecast from live programmes at scale.
Phased scope with proof required at each step, so spend follows evidence.
The return shows up in margin, not only in sales
Retailers see an average 12x sales uplift for every $1 invested in challenges, and Profi's basket bonus campaigns run at a 10:1 sales-to-cost ratio.
Sales uplift is the easy number. The one a CFO asks for is what happens after the discount. At Coop Denmark, gross profit is up 6% once discount cost is accounted for, and members spend 18% more in the weeks after activating a personalised offer.
Uplift measured against a control group on every campaign
Results reported as spend, frequency and basket, per identified member
Margin impact reported after discount cost, not before
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The programme pays part of its own invoice
The licence fee is fixed for the length of the contract. It does not rise as the programme grows, and there is no cost per member.
Against that, mature grocery loyalty programmes fund 15 to 25% of their marketing budget through supplier contributions. Suppliers pay for access to identified customers because the results are measurable at category level. At Profi, challenges and games are entirely supplier-funded.
Fixed licence fee, no cost per member
Supplier funding and retail media offsetting programme cost
Category-level measurement, so the income is bankable rather than indicative
Every channel reports into the same set of numbers
One platform reads every till, app and online basket against the same member profile. That is what makes a campaign result attributable rather than estimated, and it is why there is one system to licence instead of several.
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Answer the liability question before your auditors ask it
Points liability sits on your balance sheet, and most loyalty suppliers do not raise it. Expiry rules, communication and booster mechanics let you manage the provision deliberately and convert it into store visits on your timing.
Profi introduced currency expiry two years into their programme, supported by app, online and in-store communication. It retrieved 34% of the loyalty currency provision while affecting 14% of the expected user base. Bonus balances also behave predictably: members burn 62% more bonus in the week before payday than the week after.
Expiry and booster mechanics that clear ageing liability on your timing
Redemption behaviour forecast from live programmes at scale
Independently audited and PCI certified, with security and governance documented for procurement
The latest loyalty and cost insights for finance teams
Dive into programme economics, points liability, and the build-versus-buy question, with what we have learned running loyalty at scale.
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Frequently asked questions
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