Built for your industry
Grocery loyalty programmes that recognise every shopper
The value of grocery loyalty comes from recognising a
shopper across every visit and acting on their purchase history. Design, target and run personalised offers in real time across the app and in store.
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What grocery retailers achieve with Lobyco
28%
More spend per member
54%
More store visits
18%
More spend after a personal offer
Trusted by industry-leading retailers worldwide
Challenges in grocery loyalty
The difficulty of standing out
Most chains carry the same products at the same price with the same promotions running behind them. When price is the only real lever you have left, standing out gets harder every year.
Personalisation that cannot keep up
Your shoppers want offers that fit them, in the moment they are shopping and every time they shop. Most programmes still cannot keep pace with that.
Thin margins at big exposure
Grocery already runs on some of retail's thinnest margins. Running a promotion across a catalogue that size can eat into your margin fast.
Lobyco Nexus for grocery
The mechanics that make frequent shopping worth more.
Go beyond blanket discounts
Smarter incentives that create engagement and
excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Challenges
A reward for hitting a spend or category goal, paid only once it is hit, so your margin is protected.
Games
Often supplier funded. Members spend 17% more in weeks they win, and 9% more even when they lose.
Leaflets
Your printed catalogue made digital and browsable, cutting print costs and opening supplier collaboration.
Make every purchase more rewarding
Bonus and recognition that reward every visit and
build a relationship worth keeping.
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Real-Time Bonus
Cashback or points earned on every purchase and updated instantly, so the reward feels worth coming back for.
Tiering
Status levels based on spend or engagement, with rewards that feel achievable because visits are frequent.
Partner Bonus
Earn on spend with an external partner, such as fuel, so earning covers more than the basket.
Households
Family members link accounts and pool their balance, so every trip counts no matter who is shopping.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance
and personalise with data and AI, all from one no-
code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Percision
Pick a product and an audience size, and AI builds the segment of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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Real results from grocery retailers
1,000,000
member sign-ups in 8 months
13%
higher customer spend for app-using members
How Romanian grocer Profi replaced printed vouchers with a digital loyalty app – reaching 1 million members in 8 months, four times its sign-up target, with members spending 13% more.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a
beginning, not a finish. A dedicated customer success manager keeps your programme growing.
Strategic clarification
Programme design
Integration
Launch
Deepen and grow
Continuous optimisation
The latest loyalty and promotion insights for grocery
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
A grocery loyalty programme rewards shoppers for the trips and baskets they already make, using their purchase data to personalise offers and keep them coming back. Lobyco Nexus runs one across app, online and in store from a single member profile.
AI matches each member to the offers most likely to bring them in, based on what they actually buy, so millions of shoppers get a personal selection each cycle with no segments built by hand.
Yes. Offers, rewards and insights work at product, category and basket level, so you can move a slow category or grow a basket rather than discount the whole shop.
Yes. The same profile, balance and offers run across the app, online and the till in real time, so a member's rewards are consistent wherever they shop.
Digital members spend around 14% more than non-digital ones, and every campaign is measured from allocation to the basket, so the return is proven, not assumed.
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