Built for your industry

Grocery loyalty programmes that recognise every shopper

The value of grocery loyalty comes from recognising a
shopper across every visit and acting on their purchase history. Design, target and run personalised offers in real time across the app and in store.

A shopper in a supermarket produce aisle with a 1:1 personal offer for eligible members, showing apples reduced from $3.50 to $2.00

Trusted by industry-leading retailers worldwide

Challenges in grocery loyalty

The difficulty of standing out
Most chains carry the same products at the same price with the same promotions running behind them. When price is the only real lever you have left, standing out gets harder every year.
Personalisation that cannot keep up
Your shoppers want offers that fit them, in the moment they are shopping and every time they shop. Most programmes still cannot keep pace with that.
Thin margins at big exposure
Grocery already runs on some of retail's thinnest margins. Running a promotion across a catalogue that size can eat into your margin fast.

Lobyco Nexus for grocery

The mechanics that make frequent shopping worth more.

Promotions

Go beyond blanket discounts

Smarter incentives that create engagement and
excitement, without handing over margin.

Creating an offer activity with the discount type set to product discount, and the resulting coffee offer shown in the member app

Offers and 1:1 Personalised Offers
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Challenges
A reward for hitting a spend or category goal, paid only once it is hit, so your margin is protected.
Games
Often supplier funded. Members spend 17% more in weeks they win, and 9% more even when they lose.
Leaflets
Your printed catalogue made digital and browsable, cutting print costs and opening supplier collaboration.

Loyalty

Make every purchase more rewarding

Bonus and recognition that reward every visit and
build a relationship worth keeping.

A bonus activity configured by day of the week, and the member offer it produces reading '10% bonus on your next flatpack over €50'

Real-Time Bonus
Cashback or points earned on every purchase and updated instantly, so the reward feels worth coming back for.
Tiering
Status levels based on spend or engagement, with rewards that feel achievable because visits are frequent.
Partner Bonus
Earn on spend with an external partner, such as fuel, so earning covers more than the basket.
Households
Family members link accounts and pool their balance, so every trip counts no matter who is shopping.

Lobyco Nexus

Personalisation at scale, with less manual work

Orchestrate campaigns, understand performance
and personalise with data and AI, all from one no-
code platform.

A retention campaign for loyal members on the canvas, with a cafe game, an on-event trigger, a congratulations push and a 20% off cafe reward

Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Percision 
Pick a product and an audience size, and AI builds the segment of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.

Omnichannel loyalty, built to fit the stack you already run

Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.

Lobyco Nexus at the centre of a diagram, taking data from surrounding retail systems and delivering bonus, offers, wallet, the mobile app and app communications

How we work together

Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a
beginning, not a finish. A dedicated customer success manager keeps your programme growing.