Built for your industry
Quick-service restaurant loyalty programmes that own the habit
Quick-service and café customers visit three to seven times a week and spend 18 each time, which makes them high frequency, low ticket customers. The opportunity is in recognising that habit across every channel and owning the relationship.
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What retailers achieve with Lobyco
14%
More spend per member
12x
Sales uplift per $1 invested in challenges
2.5B+
Personalised offers allocated in 2023
Trusted by industry-leading retailers worldwide
Challenges in quick-service restaurant loyalty
Aggregators own the relationship
Delivery platforms take 15 to 30% commission on every off-premise order and keep the guest data and the ordering relationship for themselves, leaving you to compete in your own category on someone else's terms.
One programme with many tills
Franchise operators run on different POS systems store to store, so a single programme has to work identically at the counter, the kiosk, and the drive-thru, and settle every redemption locally.
Price rises are running into resistance
Labour and ingredient costs keep climbing, pricing is near its ceiling, and customers are trading down, turning every visit into a comparison against the next storefront on price alone.
Lobyco Nexus for quick-service restaurants
The mechanics built for a customer who is already visiting, but whose relationship you don't own yet.
Go beyond blanket discounts
Smarter incentives that create engagement and excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
Discounts tied to a daily routine rather than a generic price cut, timed to the commute or the slow afternoon, run broadly or matched by AI to a customer's own order history.
Challenges
A reward for hitting a visit or spend goal within a set window, only paid out once it's reached, turning a habit that already exists into a streak worth keeping.
Games
Instant-win or spin-to-win mechanics tied to a purchase, giving an everyday visit a reason to feel like an event.
Make every purchase more rewarding
Bonus, status and the app that carry the relationship between visits.
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Real-Time Bonus
Cashback or points earned on every visit and updated instantly, keeping the reward front of mind across a habit that repeats several times a week.
Tiering
Status levels based on visit frequency, with better rewards at each one, that feel achievable in a category where customers already show up several times a week.
Mobile App & App Communication
Ordering, rewards, and status in one place your customer already opens, with content timed to the daypart and the routine that reaches them before the next purchase.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance and personalise with data and AI, all from one no-code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Precision
Pick a product and an audience size, and AI builds the segments of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a beginning, not a finish. A dedicated customer success manager keeps your programme growing.
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The latest loyalty and promotion insights for quick-service restaurants
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Frequently asked questions
A QSR loyalty programme rewards repeat visits and larger orders through a branded app, using order history to personalise offers and games. Lobyco Nexus runs it in real time across the app and point of sale.
Personalised offers, challenges and games reward the next visit and the bigger order, turning an occasional customer into a regular, timed to real behaviour rather than a blanket promotion.
Yes. Spin-to-win, instant-win and challenges are built in and run in your branded app, so play drives visits and spend without a separate tool.
Yes. AI matches each member to the offers most likely to bring them back, based on what they order, across your whole base.
No. Campaigns are built on a no-code canvas from ready-made mechanics, so marketers launch and change them without development work.
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