AI-Powered Personalisation
AI-powered personalisation for retail loyalty
Reach every member with what actually moves them. AI matches each shopper to the offers most likely to bring them in, builds the right audience for any campaign, and turns relevance into budget efficiency, at the scale of millions.
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What retailers achieve with AI-powered personalisation
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1:1 personalised offers that give every member their own reasons to shop
Personal Offers use AI to give every member their own selection of deals, so a promotion feels made for them rather than blasted to everyone.
Upload a pool of offers and set the guardrails; AI handles the matching, so there are no segments to build by hand.
By matching each deal to individual behaviour, every member gets a relevant experience that builds loyalty competitors can't easily replicate.
Run it automatically at the scale of millions, with minimum manual work.
Product Precision that builds the right audience for any campaign
Product Precision complements Orchestration by using AI to build the audience most likely to buy a product or category, turning a broad promotion into a campaign that feels relevant to each shopper.
Select a product or category and an audience size, and the segment builds instantly, with no analyst and no manual query.
Attach that audience to any activity, a challenge or a game as readily as an offer, so AI personalisation reaches beyond discounts.
Drive higher conversion, stronger engagement and more efficient use of budget, campaign after campaign.
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AI Genie that helps you personalise on evidence, not instinct
AI Genie is the loyalty team's data-analysis colleague. It lets you explore and understand your data in plain language, so you can see what drives each member and personalise on business results rather than instinct..
Ask anything in plain language and get a clear answer in seconds, with the visuals to back it up, so no question is too small to chase.
Explore how incentives, behaviour and spend connect, so you see which incentive moves which customer.
Take what you learn straight into sharper personalisation and incentive design, campaign after campaign.
Intelligent, scalable, relevant
Increase profitability through relevance
The more relevant the offer, the less you discount to move it, so personalisation protects margin instead of eroding it.
Budget on the right members
Spend goes to the shoppers most likely to act rather than a blanket audience, so the budget works harder.
Relevance pulls, not just price
The right offer brings members back rather than waiting for a visit.
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Reach the brand's real buyers
Match a supplier's campaign to the members most likely to buy, so the funding lands on the right customers.
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Proof a supplier can see
Show a brand who its campaign reached and what it drove, worth more than a shelf slot.
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More than couponing
Suppliers can fund a game or a challenge, not only a discount, so retail media becomes engaging, not just cheaper.
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Explore the AI-powered personalisation solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
The latest personalisation insights for marketing & loyalty teams
Dive into relevance, audience building, and the economics of one-to-one.
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Frequently asked questions
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