AI-Powered Personalisation
AI-powered personalisation for retail loyalty
Reach every member with what actually moves them. AI matches each shopper to the offers most likely to bring them in, builds the right audience for any campaign, and turns relevance into budget efficiency, at the scale of millions.
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What retailers achieve with AI-powered personalisation
2.5B+
Personalised offers allocated in a year
18%
More spend in the weeks after a member activates a personal offer
79%
Of personalised offers activated outside the store
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1:1 personalised offers that give every member their own reasons to shop
Personal Offers use AI to give every member their own selection of deals, so a promotion feels made for them rather than blasted to everyone.
Upload a pool of offers and set the guardrails; AI handles the matching, so there are no segments to build by hand.
By matching each deal to individual behaviour, every member gets a relevant experience that builds loyalty competitors can't easily replicate.
Run it automatically at the scale of millions, with minimum manual work.
Product Precision that builds the right audience for any campaign
Product Precision complements Orchestration by using AI to build the audience most likely to buy a product or category, turning a broad promotion into a campaign that feels relevant to each shopper.
Select a product or category and an audience size, and the segment builds instantly, with no analyst and no manual query.
Attach that audience to any activity, a challenge or a game as readily as an offer, so AI personalisation reaches beyond discounts.
Drive higher conversion, stronger engagement and more efficient use of budget, campaign after campaign.
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AI Genie that helps you personalise on evidence, not instinct
AI Genie is the loyalty team's data-analysis colleague. It lets you explore and understand your data in plain language, so you can see what drives each member and personalise on business results rather than instinct..
Ask anything in plain language and get a clear answer in seconds, with the visuals to back it up, so no question is too small to chase.
Explore how incentives, behaviour and spend connect, so you see which incentive moves which customer.
Take what you learn straight into sharper personalisation and incentive design, campaign after campaign.
Intelligent, scalable, relevant
Increase profitability through relevance#
The more relevant the offer, the less you discount to move it, so personalisation protects margin instead of eroding it.
Budget on the right members#
Spend goes to the shoppers most likely to act rather than a blanket audience, so the budget works harder.
Relevance pulls, not just price#
The right offer brings members back rather than waiting for a visit.
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Reach the brand's real buyers#
Match a supplier's campaign to the members most likely to buy, so the funding lands on the right customers.
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Proof a supplier can see#
Show a brand who its campaign reached and what it drove, worth more than a shelf slot.
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More than couponing#
Suppliers can fund a game or a challenge, not only a discount, so retail media becomes engaging, not just cheaper.
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Explore the AI-powered personalisation solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
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The latest personalisation insights for marketing & loyalty teams
Dive into relevance, audience building, and the economics of one-to-one.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
AI personalisation uses a member's own behaviour to decide what they see, from the offers in their app to the audience for a campaign. In Lobyco Nexus, AI matches each member to the most relevant offers and builds the right audience for any activity, at the scale of millions.
You upload a pool of offers and set the guardrails, and AI matches each member to the ones most likely to bring them in. Every member gets a personal selection each cycle, with no segments built by hand.
Product Precision uses AI to build the audience most likely to respond to a campaign, based on what members actually buy. It connects to any activity, so you can personalise a challenge or a game as easily as an offer, not just discounts.
No, it protects it. The more relevant an offer, the less discount it takes to move, so personalisation replaces blanket discounts with offers members act on, and budget goes to the shoppers most likely to respond.
Yes. You set the offer pools, limits and rules, and AI decides only which member gets which offer inside them. It never allocates beyond your guardrails, so it is not a black box.
AI Genie is a data-analysis assistant you ask in plain language. It does not design campaigns for you; it lets you explore how incentives, behaviour and spend connect, so you learn which incentive moves which customer and design better personalisation yourself.
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