Built for your industry
Pharmacy loyalty programmes that reward the whole relationship
Pharmacy customers visit on a schedule set by a prescription, making them among the most predictable shoppers in retail. The right loyalty approach rewards the whole relationship: the refill, the health check, and the basket on the way out.
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What retailers achieve with Lobyco
14%
More spend per member
12x
Sales uplift per $1 invested in challenges
2.5B+
Personalised offers allocated in 2023
Trusted by industry-leading retailers worldwide
Challenges in pharmacy loyalty
A visit that stops at the counter
Prescription collection brings your customer in more reliably than any promotion could, but a visit that ends at the dispensary earns nothing beyond reimbursement. Closing that loop is where most programmes still leave value on the table.
Segments that need different things
A parent, a student, and a customer on repeat medication want different things from the same loyalty card. Most programmes send the same offers to all three.
Health data you can't use freely
The richest data you hold is the data you are most restricted in acting on. Personalisation has to work from what your customer has actively chosen to share.
Lobyco Nexus for pharmacy
The mechanics that make the relationship worth more than just the prescription.
Go beyond blanket discounts
Smarter incentives that create engagement and excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
Category-specific discounts and basket thresholds that grow the basket around a visit your customer was always going to make, run broadly or matched to life stage and the health profile they have chosen to share.
Make every purchase more rewarding
Bonus, status and the app that carry the relationship between visits.
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Real-Time Bonus
Points or cashback earned on every purchase and on the health actions your customer already takes, updated instantly, from vaccinations to medication reviews, so your programme rewards the whole health relationship, not just the basket.
Households
Family accounts that let one person manage medication, refills, and rewards for the whole household, making your programme part of how the family runs.
Mobile App & App Communication
Prescription management, refill reminders, and the programme itself in one place the customer already opens, reaching them before they need you rather than after they have gone elsewhere.
E-commerce Integration
Identical earning and redemption whether the customer collects in store or has it delivered, making the programme hold together across every way you serve them.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance and personalise with data and AI, all from one no-code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Precision
Pick a product and an audience size, and AI builds the segment of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a beginning, not a finish. A dedicated customer success manager keeps your programme growing.
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The latest loyalty and promotion insights for pharmacy
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Frequently asked questions
It rewards repeat visits across the dispensary and front-of-store, using purchase behaviour to personalise offers on everyday health, beauty and wellness lines. Lobyco Nexus runs it across app, online and store.
Personalised offers and reminders reach members around their regular purchases, so a routine top-up or a seasonal need becomes a return visit rather than a trip elsewhere.
Yes. Brands can fund offers and games to reach the members most likely to buy their category, a form of retail media that proves the reach it paid for.
Yes. AI matches each member to the most relevant offers based on what they buy, across the whole base, from one member profile.
Yes. The same profile, balance and offers run across app, online and the till in real time, so members get a consistent experience wherever they shop.
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