Insights
The AI data analyst for loyalty and promotions
Explore how your programme is performing, deeply understand what moves your members, and optimise what you run next.
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Trusted by industry-leading retailers worldwide
Turn loyalty data into business insights
The AI assistant to uncover trends, understand what works and validate an idea before you run it. Ask your questions plain language and get a clear answer back in seconds, with the visuals to back it up.
See AI Genie in action
Book a walkthrough and see the answers to your loyalty team's questions.
How AI Genie works
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Ask your loyalty data
Ask a question the way you would ask a colleague, and get a chart, a table and a short answer back in seconds.
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See what wins
AI Genie puts campaigns, mechanics, stores and member groups side by side, from basket size and visit frequency to bonus earned against bonus burned.
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Act with confidence
You leave with the numbers behind the answer, so the next incentive, campaign or programme change is one you can defend.
Explore your loyalty data in an intuitive way
Self-service data exploration
Move beyond standard reports to uncover trends, understand what changed and test an idea against what has already happened.
No question too small to chase
The smaller, specific questions that were never worth their own report get a clear answer in seconds.
Faster, smarter decisions
Your team reaches the answer without raising a data request, so the decision gets made while it still matters.
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Deeply investigate what drives performance
Campaign effectiveness
See how each campaign performed, and separate the reward, the threshold and the timing to know which part did the work.
Feature and activity impact
Compare promotions on the same measures, and see what each one contributes to frequency and spend.
Targeting and incentive optimisation
Learn which incentive types activate which customers, and continuously improve who you target to grow customer lifetime value.
Built for enterprise security and governance
Your data is in safe hands
AI Genie runs on your programme's data inside Lobyco Nexus, and it stays there.
Certified and independently audited
The same controls that cover Lobyco Nexus apply to AI Genie: PCI DSS, ISAE and GDPR.
Governed and auditable answers
AI Genie stays inside a curated dataset and defined rules, and every answer arrives with the data table and visuals behind it.
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Don't just take it from us…
Our clients and their success stories
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51M
games played, COOP 2025
182%
new app users, New World
68%
basket value growth, Our Co-op
115%
more likely to buy, Coop
I see a very strong connection between good loyalty, gamification, and using data in the right way.
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"As Marketeers, we are always challenged so hard on showing return on investment, and that is not always easy to do. But this partnership with Lobyco is really going to make that direct link between what we deliver to our customers, and the impact that it actually makes."
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When we researched the market and looked at what Lobyco has to offer, it was the perfect solution to what our members had asked for. Everything that is in the toolkit is exactly what our members wanted. It's been a brilliant collaboration with like-minded people and like-minded solutions.
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We chose to collaborate with Lobyco as we are a hypermarket and grocery retailer organisation, and one of Lobyco’s expertises is developing very strong loyalty programmes across different continents. We want to enhance the customer experiences and to drive our growth even further.
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1,000,000
member sign-ups in 8 months
13%
higher customer spend for app-using members
In its plans to create a digital ecosystem that may drive more customers to its stores, the network is happy to have joined efforts with Lobyco and acknowledges the progress made so far.
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100,000+
App downloads in the first 5 months
Our experience working with Lobyco has been very positive, and we have loved the approach of starting the partnership in an agile way... the whole project, from deciding our partner to enrolling the app, has taken less than a year. I believe that is because we found our best fit - a partner that has already proven their worth, understanding our business having come out of a grocery retailer themselves.”
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“We chose Lobyco because we were looking for someone that we could align with, not just functionally and technically, but also culturally. Their heritage is from a cooperative, so they understand us as a cooperative ourselves.”
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