Built for your industry
Convenience and fuel loyalty programmes that turn a fuel stop into a food visit
Fuel brings people to you but earns you almost nothing, while food and coffee carry the profit. Loyalty is how you move customers from one to the other, recognising them at the pump and giving them a reason to come inside.
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What convenience and fuel retailers achieve with Lobyco
Trusted by industry-leading retailers worldwide
Challenges in convenience and fuel loyalty
The traffic drivers are disappearing
Fuel and tobacco are both in structural decline, and every driver with an electric car who charges at home is a visit that never happens. The trips they generate have to come from somewhere else.
Margin squeezed from both ends
Net margins of 2 to 5% leave no room for rising costs, and when the visit moves to a delivery app the aggregator takes the margin and the data with it.
Most visits are anonymous
A stop takes under five minutes and usually ends without anyone identifying themselves. No first-party data means nothing to personalise on and no way to see who comes back.
Lobyco Nexus for convenience and fuel
The mechanics that turn a fuel stop into a food visit.
Go beyond blanket discounts
Smarter incentives that create engagement and excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
Cents off per litre applied on the spot and visible before the driver picks a station, run broadly or matched by AI to each customer.
Challenges
A reward for reaching a spend or visit goal, paid out only once it's hit. Set the goal on fuel and the reward in the shop and you move customers across both lines of business.
Games
Instant-win draws where every visit or purchase is an entry, paying out in fuel and coffee so the prize brings them back to you.
Make every purchase more rewarding
Bonus and recognition that reward every visit and build a relationship worth keeping.
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Real-Time Bonus
Cashback or points earned on litres, spend or visits and updated instantly. Switch between them without rebuilding the programme, so your currency still works when customers start charging instead of filling.
Mobile App
Price, payment, ordering, rewards and identity in a single place, turning an anonymous stop into a named customer. Every visit becomes first-party data you own, and the foundation everything else runs on.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance and personalise with data and AI, all from one no-code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Precision
Pick a product and an audience size, and AI builds the segments of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a
beginning, not a finish. A dedicated customer success manager keeps your programme growing.
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The latest loyalty and promotion insights for convenience and fuel
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Frequently asked questions
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