Lobyco Nexus for Tech & Development
A loyalty engine you don't have to build from scratch
Lobyco Nexus is an API-first loyalty platform with a white-label app. You call documented endpoints and stop maintaining loyalty logic, so your team spends its time on the systems only you can build.
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What retailers achieve with Lobyco
25+
POS integrations delivered
6 weeks
from signature to live
150ms
average API response time
Trusted by industry-leading retailers worldwide
Engineering teams choose Lobyco Nexus for a scoped, low-risk integration that leaves the core systems they already run untouched
A two to three day clarification sprint across tech and business, before anything is built.
Integration layer configured, identity and customer profile wired to your IDP.
Scoped with your supplier before contract, then delivered across your estate.
Membership data migrated, white-label app live, end-to-end tested.
Hypercare, then marketing runs campaigns without you.
Call documented endpoints and stop maintaining loyalty logic
Refunds against points already spent. Partial redemption. Expiry running across millions of balances. Tier thresholds that move mid-period. Offer eligibility evaluated per basket line. Every edge case becomes a support ticket, and none of it sets you apart from anyone else. We already maintain all of it.
Inbound APIs bring transactions, identity and product data in, with no changes to your core systems
Balance, expiry, tier and eligibility logic maintained by us, across millions of members
Outbound APIs push engagement events back into your CDP, ESP or analytics
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Skip the app build, and hand the campaigns back to marketing
Two years of iOS and Android you don't spend. Our white-label app comes with the platform, already live across many markets. And once it's running, marketing configures offers, segments and rules themselves, so the tickets stop arriving and your team goes back to work only they can do.
White-label iOS and Android, live today, maintained by us
No-code configuration for marketing, with no engineering dependency
Direct access to your own loyalty data through Databricks Delta Share
One integration, and loyalty reaches every channel you already run
Inbound APIs bring transactions, identity and product data in. Outbound APIs push engagement back out to your CDP, ESP and analytics. You integrate once, and every channel reads the same member profile and the same balance.
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Read your loyalty data at the source
Delta Share gives your analysts read access to the dataset itself, covering transactions, member state and campaign outcomes, in whatever tooling they already run. No extract pipeline, no scheduled job, no staleness window.
Programme reporting is built in, so marketing self-serves rather than routing requests through your backlog. AI Genie resolves plain-language questions against the same dataset and returns the query output alongside the answer.
Delta Share read access, continuous
No extract pipeline to build or maintain
Programme reporting self-served by marketing
Lindsay Elliott, Head of IT & Business Improvement, Southern Co-op#
"It's been a partnership from day one. I see Lobyco as an extension to our own team, and this will take us a significant step further to being able to give a lot more to our members."
Fadi Nasr, Vice President of Information Technology, Calgary Co-op#
"Lobyco immediately understood what we're looking for. We want to continually provide solutions that are catering to the needs of our community, and attract newcomers to Calgary, such as the younger generation, and the app gives everyone something that they can relate to."
The latest loyalty and technology insights for tech and development teams
Dive into platform architecture, integration, and the build-versus-buy question, with what we have learned running loyalty at scale.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
A loyalty and promotions platform is the system a retailer uses to reward customers and run offers from one place, rather than stitching together a points engine, a promotions tool and a campaign system. It holds the member data, decides who gets what, and delivers it to the till, the app and every other channel. Lobyco Nexus does all of that in one no-code platform.
No. Nexus is API-first and modular, connecting to your CRM or CDP, e-commerce, point of sale, payments and identity systems through standard APIs. It runs alongside what you already have rather than replacing it.
A plug-in app usually just tracks a points balance. Nexus is a full orchestration and personalisation engine: it decides which game, reward or offer each member should get, allocates it in real time, and reports on what it returned.
Yes. Nexus is modular, so you can start with one part of the platform, such as promotions or analytics, and add the rest as your programme grows.
Lobyco Nexus is built for grocery and retail marketing and loyalty teams, and is trusted by leading grocers and co-ops including Coop, Profi, Tokmanni, Foodstuffs and Calgary Co-op.
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