Lobyco Nexus for Tech & Development
A loyalty engine you don't have to build from scratch
Lobyco Nexus is an API-first loyalty platform with a white-label app. You call documented endpoints and stop maintaining loyalty logic, so your team spends its time on the systems only you can build.
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What retailers achieve with Lobyco
Trusted by industry-leading retailers worldwide
Engineering teams choose Lobyco Nexus for a scoped, low-risk integration that leaves the core systems they already run untouched
A two to three day clarification sprint across tech and business, before anything is built.
Integration layer configured, identity and customer profile wired to your IDP.
Scoped with your supplier before contract, then delivered across your estate.
Membership data migrated, white-label app live, end-to-end tested.
Hypercare, then marketing runs campaigns without you.
Call documented endpoints and stop maintaining loyalty logic
Refunds against points already spent. Partial redemption. Expiry running across millions of balances. Tier thresholds that move mid-period. Offer eligibility evaluated per basket line. Every edge case becomes a support ticket, and none of it sets you apart from anyone else. We already maintain all of it.
Inbound APIs bring transactions, identity and product data in, with no changes to your core systems
Balance, expiry, tier and eligibility logic maintained by us, across millions of members
Outbound APIs push engagement events back into your CDP, ESP or analytics
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Skip the app build, and hand the campaigns back to marketing
Two years of iOS and Android you don't spend. Our white-label app comes with the platform, already live across many markets. And once it's running, marketing configures offers, segments and rules themselves, so the tickets stop arriving and your team goes back to work only they can do.
White-label iOS and Android, live today, maintained by us
No-code configuration for marketing, with no engineering dependency
Direct access to your own loyalty data through Databricks Delta Share
One integration, and loyalty reaches every channel you already run
Inbound APIs bring transactions, identity and product data in. Outbound APIs push engagement back out to your CDP, ESP and analytics. You integrate once, and every channel reads the same member profile and the same balance.
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Read your loyalty data at the source
Delta Share gives your analysts read access to the dataset itself, covering transactions, member state and campaign outcomes, in whatever tooling they already run. No extract pipeline, no scheduled job, no staleness window.
Programme reporting is built in, so marketing self-serves rather than routing requests through your backlog. AI Genie resolves plain-language questions against the same dataset and returns the query output alongside the answer.
Delta Share read access, continuous
No extract pipeline to build or maintain
Programme reporting self-served by marketing
Lindsay Elliott, Head of IT & Business Improvement, Southern Co-op
"It's been a partnership from day one. I see Lobyco as an extension to our own team, and this will take us a significant step further to being able to give a lot more to our members."
Fadi Nasr, Vice President of Information Technology, Calgary Co-op
"Lobyco immediately understood what we're looking for. We want to continually provide solutions that are catering to the needs of our community, and attract newcomers to Calgary, such as the younger generation, and the app gives everyone something that they can relate to."
The latest loyalty and technology insights for tech and development teams
Dive into platform architecture, integration, and the build-versus-buy question, with what we have learned running loyalty at scale.
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Frequently asked questions
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