Lobyco Nexus for Marketing & Loyalty

Personalised loyalty and promotions for every member

Lobyco Nexus is the loyalty and promotion platform for retail marketing and loyalty teams. Orchestrate real-time journeys with AI-powered 1:1 personalisation, so every member gets the game, reward or offer that works for them in the moments that matter.

An inbound CDP trigger starts a campaign reading 'Shop big this week for a personalised surprise', the member completes the challenge and unlocks a personalised game

Trusted by industry-leading retailers worldwide

Marketers and loyalty teams choose Lobyco Nexus for a seamless no-code workflow across the entire campaign lifecycle

Create campaign
Add the next campaign to your activity calendar.
Orchestrate flows
Link promotions and comms to segments and events.
Design promotions
Shape offers, games and challenges to fit the plan.
Automate allocation
Real-time triggers match the offer to the member.
Ensure performance
Live view of running campaigns and loyalty KPIs.

Build every type of promotion and loyalty incentive, for every kind of audience

Whatever you need a campaign to do, there is a mechanic for it. Create engagement and excitement in the moment with gamified promotions and use experiential loyalty mechanics to make every purchase build towards your business goals.

Every essential offer type, shaped to the goal: more visits, bigger baskets, a new category tried, a lapsed member back
Tailor the targeting to what your campaign needs: everyone, a segment from your CRM or CDP, or through AI, matching each member to the right offer
Drag and drop campaign elements and connect them into sophisticated flows, then save the whole thing as a template and reuse the journeys that just work

Campaign builder: drag-and-drop journey editor

Let AI pick the right offer for every single member giving you 1:1 personalisation at scale

You set the offer pool, the business rules and the margin floor. Nexus works inside them, allocating offers one to one across millions of members in real time and learning which product, at which reward depth, moves each one. One campaign replaces the hundred you would otherwise build by hand, so the calendar grows without the team growing with it.

One to one allocation at the scale of millions
Margin protected by rules you set, not by blanket discounts
Relevance that improves every time a member responds

One omnichannel experience, in real time, wherever your members shop

Loyalty only works if it reaches the till, the app and everything in between. Every channel runs on the same member profile and the same balance, and reacts to what a member does the moment they do it.

Lobyco Nexus at the centre of a diagram, taking data from surrounding retail systems and delivering bonus, offers, wallet, the mobile app and app communications

Signals come in

A scan at the till, a basket online, an event from your CRM or CDP. Nexus picks it up the moment it happens.

The AI-powered loyalty engine

Every channel reads the same member data and the same rules, so what a member has earned is right everywhere, instantly.

Experiences go out

Offers, bonus, games and challenges reach them in your app, online, by email and at the till, personalised to each one.

Intelligent loyalty analytics you can run without a data team

Track programme health, campaign performance and member behaviour in one place. See which mechanics pay back, which members are slipping, and what the programme returns against what it costs.

When the numbers raise a question, ask AI Genie. Plain language in, an answer in seconds with the chart behind it, and no data request.

This is what sophisticated, data-driven loyalty actually looks like in practice.

Prove programme ROI, with campaign investment set against real returns
Catch high-value members drifting before they lapse
See which mechanics pay back, and which to stop running

API-first, and built for the stack you already have

Your CRM or CDP, e-commerce, point of sale, payments and identity systems feed into Nexus through standard APIs. It runs alongside what you already have rather than replacing it, and it is modular, so you can start with one part and add the rest.

Your loyalty programme holds some of the most sensitive
data your business has. Nexus is independently audited,
certified for payment card data, and documented across
security, governance and resilience, so the questions your IT and security teams bring already have answers.