Built for your industry
DIY loyalty programmes that reward the whole project
The DIY sector is characterised by infrequent, project-driven purchases. The right loyalty approach lets you recognise exactly where your customer is in their project and reward them for the progress they're making.
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What retailers achieve with Lobyco
14%
More spend per member
12x
Sales uplift per $1 invested in challenges
2.5B+
Personalised offers allocated in 2023
Trusted by industry-leading retailers worldwide
Challenges in DIY loyalty
Too few visits to learn from
Your customers show up only a few times per year, so there is little to personalise with, and a standard points scheme earns too slowly to feel worthwhile.
One business, two very different customers
The occasional consumer wants inspiration and confidence to start a project. The demanding professional wants speed, credit terms, and volume pricing. A programme built for one rarely works for the other.
Seasonal swings and rising online competition
Housing activity, interest rates, and weather move your demand sharply within short windows, and online players keep taking market share and pressuring your margins.
Lobyco Nexus for DIY
The mechanics that make the whole project worth more than the basket.
Go beyond blanket discounts
Smarter incentives that create engagement and excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
Category-level discounts instead of a flat percentage off everything, run broadly or matched to a customer's current project. Target the lines customers keep coming back for and the same budget does more work.
Challenges
A reward for hitting a project or spend goal, paid out once it's reached. Built to run over months, the way your customers actually shop.
Make every purchase more rewarding
Bonus, status and the app that carry the relationship between visits.
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Real-Time Bonus
Cashback or points earned on purchases and updated instantly. Built around your customer's project cycle so the balance still feels worthwhile through the weeks between visits.
Tiering
Status levels that reward a contractor for consolidating spend with you, shifting from discounts to real service at the higher tiers, with top-tier customers spending 21% more.
Households and Trade Accounts
Family accounts that pool rewards together, and trade accounts that give a contractor's whole team purchasing access under one login.
Mobile App & App Communication
An app built to carry real weight rather than work as a digitised membership card, with guides and inspiration reaching your customer while they are planning.
Partner Benefits
Partners chosen for where they sit in your customer's project or working day, from fuel and workwear for a contractor to home security for a renovator.
E-commerce Integration
A loyalty programme that runs seamlessly through your online store, so the experience holds together whether your customer buys in person or online.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance and personalise with data and AI, all from one no-code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalization is not limited to what you scheduled.
Product Precision
Pick a product and an audience size, and AI builds the segment of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a beginning, not a finish. A dedicated customer success manager keeps your programme growing.
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The latest loyalty and promotion insights for DIY and hardware
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
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Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
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Frequently asked questions
It keeps shoppers engaged between large, infrequent purchases, using project and seasonal patterns to time offers and rewards. Lobyco Nexus runs it across app, online and store.
Challenges, personalised offers and seasonal campaigns give members a reason to return between big buys, turning a one-off project shop into an ongoing relationship.
Yes. Campaigns can be scheduled around seasons and triggered by what a member buys, so a paint purchase can prompt the next step in the project.
Yes. AI matches members to the offers and categories most relevant to them, so a keen gardener and a renovator mid-project see different things.
Personalised, well-timed campaigns lift repeat visits and basket size, and every campaign is measured from allocation to the basket, so you see what worked.
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