Orchestration & Real-Time

Real-time customer journey orchestration

This is where sophisticated loyalty marketing is built. Create campaigns on a no-code canvas, connect every promotion and message to precise, always up-to-date segments, and let real-time events trigger the next best action the moment a member acts.

Two colleagues beside the journey builder, showing a retention campaign for loyals built from a block library of activities, segments and operators

A member segment of loyal women interested in skincare, 8,000 members, receiving an active sunscreen game and a sunscreen mobile push

Orchestration that builds sophisticated loyalty marketing on one canvas

Design a journey the way you picture it. A highly intuitive drag-and-drop canvas makes it easy to create campaigns and connect promotional and communication activities to precise, always up-to-date customer segments and events.

Design, schedule and coordinate every campaign in one place, across three central views: orchestration, calendar and list, with a change in one reflected instantly across all three.
Live stats show how many members moved through each step, for full visibility, control and clear proof of what works.
Save any journey as a template and reuse it, so a proven flow relaunches in minutes and stays consistent across teams.

Real-time events that respond the instant a member acts

Takes personalisation beyond scheduled campaigns. A purchase, an app interaction or a spell of inactivity can trigger the next best message, offer or reward, all managed on the same orchestration canvas.

Trigger the next best action on real behaviour, in the moment rather than on the next overnight run.
Deliver the right message at the right time, every time, without adding manual work.
Turn instant reactions into hyper-personalised communication at scale.

A member pays by phone at the till, the completed purchase triggers a push about a new challenge, and a card reads 'Nice shop! Visit three more times for a special treat'

A member using a phone, with a webhook event connected to a welcome bonus activity

API connectivity that closes the loop between insight and activation

Campaign flows connect directly with your CDP, CRM and other external platforms through inbound and outbound APIs, so customer journeys continue seamlessly across your marketing stack.

Inbound signals such as segments or predictive scores can start a flow or refine who it reaches.
Campaign outcomes are sent back the moment they happen, so every result sharpens the data that triggers the next campaign.
Insight and activation stay in one closed loop, instead of moving between disconnected tools.

Built to run the whole campaign lifecycle

Triggers for any signal

Start a flow from a member event like sign-up, a purchase, an activity outcome such as a game won or challenge completed, or an API signal from your CDP.

The trigger block list: customer event, activity event, inbound API and system event

Activities for promotions and communication

Combine offers, games, challenges and bonus, with app messaging like push, prompts, banners, and feeds so one journey carries both the communication and the incentive.

The journey block library listing trigger blocks (customer event, activity event, inbound API, system event) and activity blocks (feed, prompt, push)

Operators to shape and test

Split, combine, include or exclude audiences, enrich them with attributes like bonus balance or days to birthday, and A/B test variants, then save the flow as a template to reuse.