Built for your industry
Health and beauty loyalty programmes that recognise every routine
Health & Beauty is one of the most loyalty-concentrated categories in retail, with members driving 80 to 95% of business at the best programmes. Customers replenish two to three times a month and share more about themselves than in any other vertical, so the opportunity lies in recognition.
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What retailers achieve with Lobyco
Trusted by industry-leading retailers worldwide
Challenges in health and beauty loyalty
Same products everywhere
Your customer is loyal to her serum, not to where she buys it. The one advantage you have is what she has already told you about her skin and her routine. Do not leave it unused.
Discounting that doesn't build loyalty
Beauty already runs on sampling, gifts-with-purchase, and heavy promotional intensity, so price is the lever that costs you most. But it isn't what works best. Top-tier members visit 2.5x more because they feel recognised, not because they earn faster.
Decisions made between visits
Restocks, launches, and limited editions decide where your customer shops next. The leading programmes already own that moment.
Lobyco Nexus for health and beauty
The mechanics that make recognition worth more than a discount.
Go beyond blanket discounts
Smarter incentives that create engagement and excitement, without handing over margin.
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Offers and 1:1 Personalised Offers
Category-specific discounts, basket thresholds and mix-and-match bundles, run broadly or matched to a declared skin type, routine and hair type. Personalised offers drive 3x the engagement of generic discounts.
Challenges
A reward for trying a new category or completing a set of tasks within a period, paid out only once the behaviour has happened, so discovery costs you nothing until it works.
Make every purchase more rewarding
Bonus, status and the app that carry the relationship between visits.
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Tiering
The mechanic prestige beauty is built on, with three status levels earned on annual spend and experiential rewards at the top that turn your best customers into your most frequent ones without giving away your margin.
Real-Time Bonus
Points or cashback earned on every purchase and updated instantly, giving your customer visible progress toward the next status level every time she restocks.
Mobile App & App Communication
Everything your programme does in one place she already opens, with restock alerts and launch drops reaching her at the moment she decides where to buy.
E-commerce Integration
Identical earning and redemption online and in store, making the programme hold together wherever she shops and giving you the full picture of what she buys.
Personalisation at scale, with less manual work
Orchestrate campaigns, understand performance and personalise with data and AI, all from one no-code platform.
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Real-Time Events
A purchase, an app interaction or a period of inactivity can trigger the next offer instantly, so personalisation is not limited to what you scheduled.
Product Precision
Pick a product and an audience size, and AI builds the segment of customers most likely to buy it.
AI Genie
Ask your loyalty data a question in plain language and get a clear answer with the visuals behind it.
Omnichannel loyalty, built to fit the stack you already run
Loyalty only works if it reaches the till, the app and everything in between. Lobyco Nexus is API-first and modular, plugging into your point of sale, ecommerce, CDP and ERP so members earn and spend the same way in every channel.
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How we work together
Our focus is the business impact of loyalty: higher spend, more visits, greater customer value. Launch is a beginning, not a finish. A dedicated customer success manager keeps your programme growing.
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The latest loyalty and promotion insights for health and beauty
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Frequently asked questions
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