Insights & Intelligence
Retail loyalty analytics and insights
Turn loyalty data into loyalty strategy. Lobyco Insights is where you see how the programme is performing and find out why. Overview gives you six programme metrics refreshed daily, on consistent definitions, and AI Genie answers the questions those metrics raise, in plain language, without a request to the data team.
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Turn loyalty data into business insights
The AI assistant to uncover trends, understand what works and validate an idea before you run it. Ask your questions plain language and get a clear answer back in seconds, with the visuals to back it up.
See AI Genie in action
Book a walkthrough and see the answers to your loyalty team's questions.
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Reporting where your loyalty team works
The Overview brings the whole programme together at a glance, so the team works from one shared picture and sees not just where the programme stands but where it is heading.
Key metrics are shown, each with a year-on-year comparison and a trend line.
The Activity Centre lists every running and upcoming campaign, so the moment it opens the whole team sees what is moving and what is worth a closer look.
Refreshed daily on consistent definitions, so the number means the same thing in every meeting.
AI Genie makes every question worth asking
AI Genie is the loyalty team's digital data-analysis colleague. Ask a question in plain language and get a clear answer back in seconds, with the visuals to back it up, drawn from the programme's own dataset.
The smaller, specific questions that were never worth their own report are suddenly worth asking.
See exactly which incentive moves which customer, and design the next activity around it.
The query behind each answer is shown, so every result can be checked.
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Dashboards that follow campaigns from allocation to the basket
Built-in dashboards give a clear, curated picture of how loyalty campaigns are performing across every activity type, refreshed daily.
Total activations, engagement rates and campaign counts, across offers, games, challenges and more in one place.
The promotion funnel followed from allocation to redemption at the basket, connecting campaign investment to real results.
Which campaigns to repeat, which to rethink, and proof of the programme's value.
Built to turn data into decisions
No SQL, no queue. Just ask
Ask in plain language against the same dataset the reporting runs on, with no request to a data or IT team.
One source of truth
Marketing, loyalty and finance work from the same data, so the numbers agree across every meeting.
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Explore the loyalty & promotion solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
The latest loyalty and data insights
Dive into programme measurement, what the numbers can actually tell you, and where automation earns its place.
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Frequently asked questions
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