Insights & Intelligence
Retail loyalty analytics and insights
Turn loyalty data into loyalty strategy. Lobyco Insights is where you see how the programme is performing and find out why. Overview gives you six programme metrics refreshed daily, on consistent definitions, and AI Genie answers the questions those metrics raise, in plain language, without a request to the data team.
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Turn loyalty data into business insights
The AI assistant to uncover trends, understand what works and validate an idea before you run it. Ask your questions plain language and get a clear answer back in seconds, with the visuals to back it up.
See AI Genie in action
Book a walkthrough and see the answers to your loyalty team's questions.
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Reporting where your loyalty team works
The Overview brings the whole programme together at a glance, so the team works from one shared picture and sees not just where the programme stands but where it is heading.
Key metrics are shown, each with a year-on-year comparison and a trend line.
The Activity Centre lists every running and upcoming campaign, so the moment it opens the whole team sees what is moving and what is worth a closer look.
Refreshed daily on consistent definitions, so the number means the same thing in every meeting.
AI Genie makes every question worth asking
AI Genie is the loyalty team's digital data-analysis colleague. Ask a question in plain language and get a clear answer back in seconds, with the visuals to back it up, drawn from the programme's own dataset.
The smaller, specific questions that were never worth their own report are suddenly worth asking.
See exactly which incentive moves which customer, and design the next activity around it.
The query behind each answer is shown, so every result can be checked.
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Dashboards that follow campaigns from allocation to the basket
Built-in dashboards give a clear, curated picture of how loyalty campaigns are performing across every activity type, refreshed daily.
Total activations, engagement rates and campaign counts, across offers, games, challenges and more in one place.
The promotion funnel followed from allocation to redemption at the basket, connecting campaign investment to real results.
Which campaigns to repeat, which to rethink, and proof of the programme's value.
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Explore the loyalty & promotion solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
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The latest loyalty and data insights
Dive into programme measurement, what the numbers can actually tell you, and where automation earns its place.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
Loyalty analytics is how a retailer measures its programme and campaigns, from member value and retention to the return on each promotion. In Lobyco Nexus it lives in the platform itself: an Overview of the whole programme, campaign dashboards, and AI Genie to ask questions in plain language.
The Overview is a daily-refreshed snapshot of programme health: six metrics, Loyalty Sales, Loyalty Sales Share, Loyalty Investment Share, Active Loyalty Customers, Active Loyalty Customer Share and Revenue Per Loyalty Customer, each against last year and on a trend line, on consistent definitions.
AI Genie is a data-analysis assistant you ask in plain language. It answers in seconds with the supporting data alongside and shows the query behind the answer, so follow-up questions cost nothing and a line of enquiry runs to its end.
No. The Overview and dashboards are ready to read, and AI Genie answers plain-language questions, so the person with the question gets the answer directly, without a request to a data or IT team.
Built-in dashboards follow each promotion from allocation to redemption at the basket, across every activity type, so you see total activations, engagement and which mechanics paid back, refreshed daily.
Yes. Results can flow back to your stack through the platform's APIs, and everything runs on your own first-party retail data, so insight stays current and is never locked in.
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