Promotions & Gamification
Retail promotions and gamification software
Turn everyday shopping into engagement, bigger baskets and repeat visits. Offers, challenges and games run from one engine, so any campaign you can picture can run, tailored to each member and measured against spend and visits.
:format(webp))
What retailers achieve with promotions and gamification
12x
Sales uplift for every €1 invested in challenges
115%
More spend on campaign products from game winners
2.5B+
Personalised offers allocated in a year
:format(webp))
Offer mechanics that bring any campaign idea to life
Offers are the most versatile tool for driving sales, giving you full control to shape campaigns that match your strategy and roll them out across stores or segments, in-store and online.
Match the mechanic to the goal: product and basket discounts, tiers, mix-and-match or buy-more thresholds, to grow spend, boost a category or move slow stock.
Choose how you discount, from amount off to fixed price, percentage or a bonus, applied to a product, category or the whole basket, without giving away more margin than you mean to.
Keep every campaign under control with redemption limits, caps, minimum spend and stacking rules.
Games that turn play into visits and spend
Games make loyalty fun while driving measurable results. Quick to set up and proven to boost engagement, they bring surprise and entertainment to everyday shopping.
Choose the game for the goal: luck-based for reach and foot traffic, skill-based for longer sessions, knowledge-based to teach a product or promotion.
Reward wins with a coupon, bonus, lottery entry or custom prize, often funded by your suppliers, so engagement rarely comes out of your margin.
Stay in control with win rates, attempt limits, allowed wins and prize caps, so the fun never outruns the budget.
:format(webp))
:format(webp))
Challenges that reward members through experiential engagement
Challenges gamify everyday shopping by motivating members towards a defined goal. Each completed step brings a reward closer, turning routine shopping into a sense of achievement members want to repeat.
Target the behaviour you want to move, from a bigger basket or an extra visit to a new category or a payment method, as a one-off quest, a spend-to-earn mission or an always-on stamp card.
Reward the finish with a coupon, bonus, lottery entry or custom prize, on all products, a category or specific SKUs.
Challenges are the only promotional mechanic with guaranteed positive returns. You decide what a behaviour is with and only pay when your member completes it.
Flexible, scalable and powerful
Over 200 promotion types#
Run offers, games, challenges, stamp cards, quests and collectibles from one library, so any campaign idea has a mechanic ready to configure.
:format(webp))
Unified campaign management#
Plan, schedule and coordinate every promotion and channel in one place, across orchestration, calendar and list views of the same activity.
:format(webp))
No-code platform#
Build and edit campaigns on a drag-and-drop canvas, with segments that keep themselves up to date, no developer needed.
:format(webp))
Broad or one to one#
Run a promotion for everyone, for a segment, or let AI match it to each member's own behaviour, all from the same engine.
:format(webp))
Segments from your data#
Build segments on behaviour and transactions, or import them from your CRM or CDP, updated automatically.
:format(webp))
Matched with Product Precision#
Let AI build the audience most likely to buy a product or category, so the offer reaches the members it will move.
:format(webp))
Suppliers fund your promotions#
Unlock retail media so brands pay to reach your members through games, prizes and product offers, so a large share of the activity is funded rather than paid for by you.
Media worth more than a shelf slot#
Suppliers get a targeted, measurable way to reach identified shoppers and see the sales their campaign drove, worth far more than a shelf display.
:format(webp))
High-margin revenue that grows#
Retail media runs at high margin, so as your programme scales it turns from a lower promotions bill into a growing stream of revenue.
Measured against control#
See uplift per campaign, per segment and per channel, measured against a control group rather than assumed.
:format(webp))
Guaranteed positive returns on challenges#
Challenges cost you only on completion, so budget follows real behaviour and the return is protected.
:format(webp))
Ask AI Genie#
Ask how your promotions performed in plain language and get a clear answer in seconds, with the charts to back it up.
:format(webp))
Explore the promotion & gamification solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
The latest promotion and gamification insights for marketing & loyalty teams
Dive into game design, the economics of incentives, and what rising promotional intensity is doing to margin.
:format(webp))
Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
A retail promotions engine is the software that builds, targets and runs a retailer's promotions, from discounts and offers to games and challenges. Lobyco Nexus runs over 200 promotion types from one campaign calendar, across app, online and in store.
Gamification uses game mechanics such as spin-to-win, instant-win and challenges to reward the behaviour a retailer wants. In Lobyco Nexus, games are built into the loyalty platform and connected to the till, so play drives real visits and spend.
Retailers can run offers, personalised offers, challenges, digital stamp cards, quests, games, collectibles and bonus vouchers, over 200 promotion types in all, from one calendar.
A challenge only costs you when a member completes it, so non-completers carry no liability and spend follows real behaviour. Retailers see an average 12x sales uplift for every €1 invested in challenges.
Yes. Suppliers can fund game prizes and product offers to reach identified customers, so a large share of the calendar is paid for outside your own margin.
Yes. Offers, games and rewards resolve at the point of sale in real time and stay in sync across app, online and in store.
Every campaign is measured against a control group, by segment and by channel, and you can ask AI Genie in plain language to see what drove the result.
:format(webp))