Promotions & Gamification
Retail promotions and gamification software
Turn everyday shopping into engagement, bigger baskets and repeat visits. Offers, challenges and games run from one engine, so any campaign you can picture can run, tailored to each member and measured against spend and visits.
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What retailers achieve with promotions and gamification
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Offer mechanics that bring any campaign idea to life
Offers are the most versatile tool for driving sales, giving you full control to shape campaigns that match your strategy and roll them out across stores or segments, in-store and online.
Match the mechanic to the goal: product and basket discounts, tiers, mix-and-match or buy-more thresholds, to grow spend, boost a category or move slow stock.
Choose how you discount, from amount off to fixed price, percentage or a bonus, applied to a product, category or the whole basket, without giving away more margin than you mean to.
Keep every campaign under control with redemption limits, caps, minimum spend and stacking rules.
Games that turn play into visits and spend
Games make loyalty fun while driving measurable results. Quick to set up and proven to boost engagement, they bring surprise and entertainment to everyday shopping.
Choose the game for the goal: luck-based for reach and foot traffic, skill-based for longer sessions, knowledge-based to teach a product or promotion.
Reward wins with a coupon, bonus, lottery entry or custom prize, often funded by your suppliers, so engagement rarely comes out of your margin.
Stay in control with win rates, attempt limits, allowed wins and prize caps, so the fun never outruns the budget.
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Challenges that reward members through experiential engagement
Challenges gamify everyday shopping by motivating members towards a defined goal. Each completed step brings a reward closer, turning routine shopping into a sense of achievement members want to repeat.
Target the behaviour you want to move, from a bigger basket or an extra visit to a new category or a payment method, as a one-off quest, a spend-to-earn mission or an always-on stamp card.
Reward the finish with a coupon, bonus, lottery entry or custom prize, on all products, a category or specific SKUs.
Challenges are the only promotional mechanic with guaranteed positive returns. You decide what a behaviour is with and only pay when your member completes it.
Flexible, scalable and powerful
Over 200 promotion types
Run offers, games, challenges, stamp cards, quests and collectibles from one library, so any campaign idea has a mechanic ready to configure.
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Unified campaign management
Plan, schedule and coordinate every promotion and channel in one place, across orchestration, calendar and list views of the same activity.
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No-code platform
Build and edit campaigns on a drag-and-drop canvas, with segments that keep themselves up to date, no developer needed.
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Broad or one to one
Run a promotion for everyone, for a segment, or let AI match it to each member's own behaviour, all from the same engine.
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Segments from your data
Build segments on behaviour and transactions, or import them from your CRM or CDP, updated automatically.
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Matched with Product Precision
Let AI build the audience most likely to buy a product or category, so the offer reaches the members it will move.
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Suppliers fund your promotions
Unlock retail media so brands pay to reach your members through games, prizes and product offers, so a large share of the activity is funded rather than paid for by you.
Media worth more than a shelf slot
Suppliers get a targeted, measurable way to reach identified shoppers and see the sales their campaign drove, worth far more than a shelf display.
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High-margin revenue that grows
Retail media runs at high margin, so as your programme scales it turns from a lower promotions bill into a growing stream of revenue.
Measured against control
See uplift per campaign, per segment and per channel, measured against a control group rather than assumed.
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Guaranteed positive returns on challenges
Challenges cost you only on completion, so budget follows real behaviour and the return is protected.
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Ask AI Genie
Ask how your promotions performed in plain language and get a clear answer in seconds, with the charts to back it up.
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Explore the promotion & gamification solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
The latest promotion and gamification insights for marketing & loyalty teams
Dive into game design, the economics of incentives, and what rising promotional intensity is doing to margin.
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Frequently asked questions
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