Lobyco Nexus for Product
The app is already built and adopted
Lobyco Nexus is the platform behind your loyalty programme, your promotions and your customer app. One member identity runs across all three, so what a member does in the app arrives on your side as a basket you can point at.
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What retailers achieve with Lobyco
92%
of app users are still using the app the following month
+14%
more spend per month after a customer becomes an app user, against −5% for customers who don't
+21%
more spend in the weeks members use the shopping list, with 91% in store within a week of adding an item
Trusted by industry-leading retailers worldwide
Product teams choose Lobyco Nexus to put a proven app in front of members instead of spending two years building one
White-label iOS and Android, your identity on a UX already live across many markets.
Shopping list, leaflets, recipes, local store content and games, enabled rather than built.
Earn, burn and offer eligibility configured a single time, for every channel.
One member whether they shop on their phone or hand a card to a cashier.
Identified transactions tell you which features move spend and which only move screen time.
Skip two years of iOS and Android
A loyalty app is eighteen months of build before a member sees anything, and another year before the modules that drive adoption exist. Ours comes with the platform, already live across many markets, maintained by us. You brand it, choose which modules go live, and ship.
White-label iOS and Android, live today, maintained by us
Modules enabled by configuration rather than a release cycle
Every feature built for another retailer becomes available to you
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Set the rules once and every channel agrees
Configure earn rates, eligibility and member pricing a single time. The app, the website and the till read the same rules, so your team specifies the behaviour once and a member gets the same answer wherever they are. No reconciling three implementations of one promotion, and no edge case that only surfaces at the checkout.
One configuration covering app, e-commerce, self-checkout and the till
Eligibility resolved per basket line, consistently, everywhere
Changes go live without a release
Mohamed Al Hashemi, Chief Executive Officer, Union Coop#
"We decided to go with Lobyco for many reasons, but primarily the level of depth in the applications itself, the knowhow of the application, and most importantly it's coming from retailers to retailers."
Sage Pullen McIntosh, Director of Communications & Loyalty, Calgary Co-op#
"We're really excited to see so many members in our app. The adoption rate has been very high, which we're really excited about. We're also excited that we continue to add new functionality all the time, and we have made something our members can really get excited about."
The latest loyalty and product insights for product teams
Dive into app adoption, feature design, and what turns a download into a habit.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
A loyalty and promotions platform is the system a retailer uses to reward customers and run offers from one place, rather than stitching together a points engine, a promotions tool and a campaign system. It holds the member data, decides who gets what, and delivers it to the till, the app and every other channel. Lobyco Nexus does all of that in one no-code platform.
No. Nexus is API-first and modular, connecting to your CRM or CDP, e-commerce, point of sale, payments and identity systems through standard APIs. It runs alongside what you already have rather than replacing it.
A plug-in app usually just tracks a points balance. Nexus is a full orchestration and personalisation engine: it decides which game, reward or offer each member should get, allocates it in real time, and reports on what it returned.
Yes. Nexus is modular, so you can start with one part of the platform, such as promotions or analytics, and add the rest as your programme grows.
Lobyco Nexus is built for grocery and retail marketing and loyalty teams, and is trusted by leading grocers and co-ops including Coop, Profi, Tokmanni, Foodstuffs and Calgary Co-op.
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