Lobyco Nexus for Product

The app is already built and adopted

Lobyco Nexus is the platform behind your loyalty programme, your promotions and your customer app. One member identity runs across all three, so what a member does in the app arrives on your side as a basket you can point at.

An inbound CDP trigger starts a campaign reading 'Shop big this week for a personalised surprise', the member completes the challenge and unlocks a personalised game
  • 0%

    of app users are still using the app the following month

  • +0%

    more spend per month after a customer becomes an app user, against −5% for customers who don't

  • +0%

    more spend in the weeks members use the shopping list, with 91% in store within a week of adding an item

Trusted by industry-leading retailers worldwide

Product teams choose Lobyco Nexus to put a proven app in front of members instead of spending two years building one

  • White-label iOS and Android, your identity on a UX already live across many markets.

  • Shopping list, leaflets, recipes, local store content and games, enabled rather than built.

  • Earn, burn and offer eligibility configured a single time, for every channel.

  • One member whether they shop on their phone or hand a card to a cashier.

  • Identified transactions tell you which features move spend and which only move screen time.

Skip two years of iOS and Android

A loyalty app is eighteen months of build before a member sees anything, and another year before the modules that drive adoption exist. Ours comes with the platform, already live across many markets, maintained by us. You brand it, choose which modules go live, and ship.

  • White-label iOS and Android, live today, maintained by us

  • Modules enabled by configuration rather than a release cycle

  • Every feature built for another retailer becomes available to you

A branded loyalty app home screen showing a bonus balance of €819.26, two of ten activated offers, new challenges, this week's deals, and play and win, your offers and shop online shortcuts
Creating a new bonus activity named 'Wednesday happy hour boost', with the bonus type set to multiplier and timing set to 3 pm to 5 pm

Set the rules once and every channel agrees

Configure earn rates, eligibility and member pricing a single time. The app, the website and the till read the same rules, so your team specifies the behaviour once and a member gets the same answer wherever they are. No reconciling three implementations of one promotion, and no edge case that only surfaces at the checkout.

  • One configuration covering app, e-commerce, self-checkout and the till

  • Eligibility resolved per basket line, consistently, everywhere

  • Changes go live without a release

Mohamed Al Hashemi, Chief Executive Officer, Union Coop

"We decided to go with Lobyco for many reasons, but primarily the level of depth in the applications itself, the knowhow of the application, and most importantly it's coming from retailers to retailers."

Sage Pullen McIntosh, Director of Communications & Loyalty, Calgary Co-op

"We're really excited to see so many members in our app. The adoption rate has been very high, which we're really excited about. We're also excited that we continue to add new functionality all the time, and we have made something our members can really get excited about."

The latest loyalty and product insights for product teams

Dive into app adoption, feature design, and what turns a download into a habit.

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Frequently asked questions

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