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Welcome to the first episode of our own podcast, Where Loyalty Lies, hosted by Søren Sundin.
In a world where shoppers belong to multiple loyalty programmes, price pressure is constant, and attention spans are shrinking, retailers need to rethink and renew ways to think about loyalty.
In this episode, we are being accompanied by Kelsey Hardie, Senior Membership Marketing Manager at Our Co-op, and Bryan Roberts, Retail Futures Senior Partner at IGD.
We are discussing everything loyalty – with a special focus on Member Benefits in this episode.
Follow the links to your preferred podcast platform in the top of the page. Enjoy!
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