Coop Denmark wins Personalisation of the Year at the Bloomreach Edge Awards 2026
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Congratulations to our friends at Coop Denmark, who received Personalisation of the Year at the Bloomreach Edge Awards 2026 on Thursday 8 October, at the Edge Summit in London, UK.
Coop is Denmark’s largest consumer co-operative, with more than two million members and an app that 450,000+ shoppers use every week. Using the connected tech stack of Lobyco Nexus and Bloomreach Loomi, Coop generates 42 million relevant offers every week, based on what each member buys and their affinities. Lobyco Nexus allocates the right offers to each member, and Bloomreach Loomi provides the right-time, right-place communication of those offers, including email, the app and, importantly, digital nudges in store that remind members to use their specially selected offers.
In selecting Coop Denmark as this year’s winner, the judges highlighted its ability to solve the last-mile redemption problem at member scale.
The Personalisation of the Year award, Bloomreach Edge Awards 2026
The results#
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higher opens on personalised offer emails
Up to 0%
revenue uplift from personalised emails
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more purchases using a personal offer
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click-through on the in-store nudge
The digital nudge was first proven in a 24-day test, which delivered 2,400+ extra redeemed purchases and €44K in incremental revenue on personal offers.