Loyalty & Rewards
Real-time loyalty rewards software for retail
Bring your loyalty vision to life and transform your relationship with customers. With recognition and rewards you can strengthen trust, encourage repeat visits, and turn shoppers into members.
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What retailers achieve with loyalty and rewards
81%
More spend in weeks members claim a voucher
20%
Higher spend when making a bonus campaign purchase
62%
More bonus burnt in the week before pay day
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Bonus that rewards every shop in real time
Whether cashback or points, Bonus is the foundation of loyalty: a currency members earn as they shop, updating instantly so they always know what they have. They can put it towards what matters, from money off at the checkout to rewards and member benefits.
Runs the way your programme needs: a fixed cashback scheme, tiered or category-based earn, multipliers, happy hours, standalone promotions, or the reward inside your games and challenges.
Shaped to your goal, whether that is more visits, bigger baskets, a new category tried or a lapsed member back the rewards can be tailored and personalised.
Build trust, encourage repeat visits and create long-term programme value. Take it to the next level with personalisation and AI powered relevance to increase profitability.
Tiering that unlocks rewards through gamification
Tiering adds experiential motivation and aspiration to your programme with levels such as bronze, silver and gold. Members move up automatically as they spend and engage, and each level unlocks richer rewards, so status is something they feel and want to protect.
Assign tiers by your own rules, from annual spend to engagement, subscriptions or campaigns, with members moving up and down automatically.
Unlock richer rewards, perks and exclusive experiences at each level, so progress feels like recognition, not just another discount.
Drive higher spend from your most valuable members, and open a new revenue stream with premium, paid-for tiers.
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Partner Bonus that extends loyalty beyond your store
Strengthen your programme's value proposition by letting your members earn bonus when shopping with your partners, such as fuel, utilities or service providers. Partner-funded rewards sit alongside other promotions so the membership stays relevant across more of everyday life.
This is what sophisticated, data-driven loyalty actually looks like in practice.
Enhance your brand visibility and loyalty offering through partnerships that can help drive traffic to stores and reach new customer segments.
Bring partners on through a standard integration, with configurable earn rules and thresholds for each partner or group.
Open new revenue streams with partner funded campaigns, rewards and retail media.
Flexible, scalable and powerful
Instant gratification in the moment of purchase#
Earned and spent in real-time, the bonus balance updates the the second a purchase is completed.
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Orchestrated into journeys#
Allocate bonus and bonus-linked coupons inside triggered, real-time journeys, in an interplay with other campaign activities.
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API connectivity for omnichannel experiences#
Let signals from your CRM or CDP trigger bonus allocation so customer journeys move seamlessly across your marketing stack.
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Tailor bonus earn criteria to any need#
Run your bonus as % or fixed amount, on basket, product or category level, or use multipliers on existing base earn rate and min. spend thresholds.
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Set timing and geography conditions#
Bonus allocation is configurable by weekday and hour and can be run on store level, chain level, or across all.
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Redemption windows with expiration#
Add urgency and bring your members back into the store to burn their bonus with configurable expiration rules.
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Tailor the targeting to what your campaign needs#
Target everyone, specific tiers, or a segment from your CRM or CDP, so every bonus campaign reaches exactly the members you want.
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Timed to lifecycle stage and events#
Trigger bonus campaigns based on marketing lifecycle stage and real-time events, so relevance comes from the moment it lands as much as the member it reaches.
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AI segmentation with Product Precision#
Let AI build the audience most likely to buy a product or category, so your bonus incentives reaches the members it will actually move.
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Reward challenges and missions with bonus#
Set bonus as the reward for completing challenges and missions, from spend-to-earn goals to buy-more and cross-category quests.
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Set bonus as a game prize#
Award bonus as the part of the prize pool for games such as spin-the-wheel, scratch card and skill-based mini-games – all often supplier-funded.
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Reward streaks and repeat visits#
Use bonus or multipliers with experiential mechanics like streaks and repeat visits, rewarding members for coming back and keeping their cadence going.
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Explore the loyalty & promotion solutions that fit your industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
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The latest loyalty and promotion insights for marketing & loyalty teams
Dive into cutting-edge research, incentive strategy, and innovative industry cases.
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Make it Matter: Building Loyalty Through Sustainability and Community Impact
Shoppers are motivated by more than price and convenience. They want to support brands that care about the environment and their local communities. With a strong local presence, grocery retailers are uniquely positioned to reshape their loyalty programmes
LoyaltyRead the article :format(webp))
Make it Now: The Power of Real-Time in Loyalty
Loyalty programmes are built for the long term; creating valuable relationships with shoppers over time. But as a retailer, you need to balance that long-term view with a sharp focus on the short term: the now. Shoppers today expect an instant response to any
LoyaltyRead the article :format(webp))
Experiential Loyalty Rewards: Why retailers can't afford to leave it on the table
Retail margins are under real pressure in 2026, and the standard response is making the problem worse. Promotional intensity has been rising for years, and the reflex answer has been more discounts and broader coverage. Every discount costs margin whether or
LoyaltyRead the article
Frequently asked questions
Loyalty rewards software is the platform that runs a retailer's reward economy: the currency members earn and spend, the tiers that recognise them, and the partner rewards that extend value beyond the store. Lobyco Nexus runs all of it in real time, across app, online and in store.
Members earn a currency as they shop and redeem it for value, from money off at the checkout to rewards and status. In Lobyco Nexus the balance updates the moment a basket is scanned, and your team sets the earn and redemption rules with no developer.
Retailers can offer a real-time bonus currency as cashback or points, status tiers, partner rewards, and prizes inside games and challenges. Each can run as a fixed scheme, by product, basket or category, or as a targeted, personalised campaign.
Yes. Balances update the instant a transaction happens and resolve at the point of sale in around 150ms, so members can earn and spend within a single trip.
Yes. Target rewards to everyone, a tier, or a segment from your CRM or CDP, and use AI to reach the members most likely to respond, so reward budget goes where it pays back.
A standard points scheme earns at one flat rate. Lobyco Nexus is a programmable, real-time currency you configure by product, basket, tier, time and place, connect to games, challenges and partner brands, and personalise with AI, all on one platform built by a retail.
Lobyco works with high-frequency retailers globally across grocery, convenience, fuel, health and beauty, pharmacy and DIY.
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