Competitors

Lobyco vs
Eagle Eye

With deep retail DNA, Lobyco helps retailers grow lasting customer relationships through personalised, digital-first loyalty experiences. We turn everyday interactions into meaningful connections and measurable growth.

Lobyco dashboard with campaign calendar and account bonus

Here's how we compare

Loyalty and promotions for enterprises in retail
API first platform for easy integration
MACH Alliance member — fit for composable retailer stack
No-code platform built for retailer's marketers, loyalty and marketing teams
Built-in orchestration to build rich customer journeys and personalisation at scale
End-to-end platform including communication tools such as app communications, email etc.
True built-in gamification that automatically connects with loyalty and promotions
Off-the-shelf mobile app offering that is already integrated with the platform
Transparent fixed pricing instead of volume-based pricing that may increase rapidly

Where Lobyco wins

Three differentiators worth understanding before you decide.

We’re the only loyalty platform built from inside a grocery retailer

Your margins are thin, your customers shop weekly, and your promotional mechanics are more complex than any other retail category. You don't need a platform that was built for fashion brands and adapted for grocery. You need one that was designed for your reality from the start, where every mechanic has to earn its keep and personalisation has to work at volume, every single week.

Your marketers run it (so IT doesn't have to)

You shouldn't need a system integrator to launch a campaign, or an IT ticket every time you want to make a change. With Lobyco, your marketing team owns the program, building, testing, and launching campaigns without waiting on anyone. Phase 1 is live within months. And when the market moves, you move with it.

You get a retail media revenue stream that actually works

You already have the member data and the supplier relationships. Lobyco connects them, so every supplier-funded campaign is targeted by real purchase behaviour, capped to protect margin, and measurable down to incremental sales. Not a separate module you have to bolt on, or a feature you have to configure from scratch. It's built into the same flow you use for everything else.

See what grocery native loyalty looks like in practice

Walk through a live campaign setup, see the retail media mechanics in action, and get your questions answered by someone who knows grocery retail.

Thank you!

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Don’t just take it from us…

Our clients and their success stories
Consumers are growing digital at a fast rate and Profi is getting ready to seize this opportunity. In its plans to create a digital ecosystem that may drive more customers to its stores, the network is happy to have joined efforts with Lobyco and acknowledges the progress made so far.”
Our experience working with Lobyco has been very positive, and we have loved the approach of starting the partnership in an agile way... the whole project, from deciding our partner to enrolling the app, has taken less than a year. I believe that is because we found our best fit - a partner that has already proven their worth, understanding our business having come out of a grocery retailer themselves.”