Lobyco's Insights

This Christmas season marked the first holiday collaboration between Lobyco and Foodstuffs under the New World banner, bringing exciting innovations to their loyalty program.

Gamification refers to the use of game design elements and principles in non-gaming contexts to motivate participation, improve engagement, and influence behaviours.

Samkaup has achieved considerable success with its 'Winning Christmas' campaigns in previous years, so this season, they have decided to repeat the successful formula with their Christmas Calendar. The calendar features special product bonuses and weekly themed offers.

Tokmanni has a comprehensive strategy for running and promoting their Christmas campaigns. They are focused on building and maintaining customer loyalty through engaging app features.

Customer loyalty is built on a company’s ability to consistently deliver value, reliability, and tailored solutions that meet evolving needs.

Building customer loyalty starts with understanding its core elements. Customer loyalty is the long-term commitment clients have to a business, driven by the consistent value they receive and the trust that’s established over time.

Customer loyalty is vital for long-term business success. It enables companies to focus on strengthening existing relationships rather than constantly acquiring new customers.

Welcome to our series ‘Winning Christmas’, where throughout December, we’ll spotlight some of our clients and show how they use our solutions and technology to stand out and succeed in this busy season. Each week, we’ll provide insights into the features our clients leverage to win Christmas.

The most direct cause of customer loyalty is a business's ability to deliver tangible value at every touchpoint, supported by a strong digital strategy that optimises the customer experience.