Lobyco's Insights

Reward schemes are structured programs designed to incentivise customer engagement and foster long-term loyalty. These programs offer customers tangible benefits—such as discounts, cashback, or exclusive perks—in exchange for repeat business or specific behaviours.

Gamification in loyalty programs refers to the application of game-like elements, such as points, challenges, levels, and rewards, to enhance customer engagement and encourage repeat interactions.

Gamification is the process of integrating game-like elements into non-game contexts to make interactions more engaging and enjoyable. In customer engagement, gamification transforms routine activities into interactive experiences.

Loyalty schemes are structured programs that businesses use to reward customers for their repeat engagement and long-term patronage. These programs are designed to build stronger relationships between retailers and their customers.

Our team just came back from the NRF Retail’s Big Show in New York, one of the biggest and most important events for retail professionals.

With technology evolving at a rapid pace, consumers now expect tailored experiences that meet their specific needs, desires, and preferences. This means that targeted offers and personalised shopping experiences are becoming essential for building stronger customer relationships.

Loyalty programs and promotions are vital tools for businesses to strengthen customer relationships, increase retention, and drive revenue growth.

Personalisation is the process of customising services, offers, and interactions to match the specific needs, behaviours, and preferences of individual customers.

A gamification platform is a software solution that incorporates game-like mechanics—such as points, rewards, challenges, and progress tracking—into business processes to influence behaviours and improve engagement.